Backstory.ai + Salesforce: Delivering Insights Where You Already Work

To say that companies have invested a tremendous amount of resources in making Salesforce their core sales platform is only skimming the surface. It’s where they’re centralizing their GTM data and where reps and managers spend most of their day—yet the insights that could actually change how a rep works a deal have historically lived somewhere else: a separate dashboard, a separate login, a separate habit reps have to remember to build.

Backstory.ai’s Sales Solution for Salesforce closes that gap. It brings Backstory’s activity data, engagement signals, and deal risk flags directly into the Salesforce records reps and managers already have open, so insight arrives in the flow of work instead of requiring a detour to get it.

Sales leaders have long had to choose between a rep’s autonomy and a manager’s need for reliable pipeline visibility, buyer engagement data, and deal execution insight to properly forecast, coach, and improve deal execution, buyer engagement, and account management.

Now with Backstory.ai’s Sales Solution for Salesforce, sales teams can benefit from all the rich, actionable insights Backstory.ai offers without ever having to leave their CRM. That means managers and reps finally get a single place to pinpoint coaching opportunities, de-risk deals, and benchmark performance.

Explore Backstory’s Salesforce integration.