build vs. buy

The model isn't your bottleneck. The data feeding it is.

AI made it easy to build a revenue tool. It did not make the answer trustworthy, consistent, or the same for everyone. Build the workflows unique to your business, on the foundation that makes them work.

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Trusted by revenue teams at

Mitel

Visibility into activity, pipeline, and execution fuels better decisions, faster corrections, and more predictable outcomes - without requiring reps to change their workflow.

Andrew Brown
Andrew Brown
Senior Vice President and Chief Revenue Officer

arrives, unasked

The answer reaches your team before they think to ask.

Most AI waits. It hands a rep a blank box and a blinking cursor and asks them to know the right question. Most never do, and the tool goes unused. Flip it.

  • The deal summary lands in the inbox Monday morning.
  • The alert finds the manager the moment a deal starts to slip.
  • The account answer shows up inside the chat tool already open on the screen.

No portal. No prompt. No new habit.

Why it matters
No one holds standing access to your data. Not even Backstory employees.

one source of truth

One answer everyone can run a forecast on.

On its own, a model answers the same question differently every time you ask it. A foundation underneath gives everyone the same one.

  • See the same account the same way — whether you're the rep, the manager, or the CRO.
  • One source of truth behind every pipeline review and deal review.
  • A record that holds from this quarter to the next — not a fresh guess each time.
Why it matters
Decisions your whole team can stand behind.

03 — answers

Clarity delivered where you need it

You don't have a "checking dashboards" problem. You have a "straight answers at the right moment" problem — in Slack during deal reviews, in your CRM before a call, when the board asks a direct question.

Slack
"@backstory which deals are at risk this quarter?"
CRM
Deal health scores and next-best-action directly in the CRM
AI assistants
"Show me expansion opportunities in my top accounts"
"Give me my top three priorities before the forecast call"
Dashboards
Real-time pipeline confidence for executive reviews
What this means

No context-switching. No hunting through dashboards. The right answer, in the right place, at the right time.

04 — decisions

Know what to do next

Revenue leadership is about making the right call with incomplete information. You can see the pipeline. You can read the notes. But you can't easily answer: "Where should I intervene today?" or "How confident should I really be in this forecast?"

Backstory completes the picture by turning activity and reasoning into specific, prioritized actions.

activity

Data

Unified & complete
reasoning

Context

Revenue-specific
decision

Action

Clear direction
What this means

No context-switching. No hunting through dashboards. The right answer, in the right place, at the right time.

activity detected
Answer from Backstory
Decision for you
Deal momentum declining
Stuck in procurement with no next steps. Stakeholder last engaged 18 days ago. Deals at this stage without a defined next step slip 68% of the time in your business.
Intervene earlier — with context.
Missing economic buyer
Epsilon is the likely economic buyer based on org chart and deal size. Buying authority not yet confirmed in any recorded interaction.
Bring them in before it's too late.
Stakeholder engagement dropping
Competitor recently engaged two of your key contacts. Executive sponsor response time has tripled in 10 days.
Re-engage before momentum drops.
Commit risk rising
Opportunity remains unqualified on 3 of 6 MEDDIC criteria. Rep confirmed verbal commit — no written validation or legal engagement yet.
Adjust your forecast with confidence, not gut feel.

from the blog

Your LLM is only as good as the data you feed it.

A smart model with nothing real behind it answers with a shrug. See why the data, not the model, decides whether the answer holds up.

The difference is in the details

It's revenue intelligence built for the way modern teams actually close deals.

Backstory doesn't give you more data. It gives you what actually matters: answers you can act on, delivered where you work, grounded in how your business actually sells.

Billions

B2B interactions processed

Zero

Manual data entry for reps

Week 1

First insights delivered

Take a tour
Speak with our team about your specific use case
See it in action
See Backstory in action
Landscape 2023 Nicolas Party

Which deals are real?

Know before the call. Spot risk before it becomes a miss. Cover the quarter before it closes.

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