Trusted by sales leaders at NVIDIA, OpenAI, Red Hat, HPE, Zscaler, and Rubrik - and 100,000+ sellers daily.
No account manager has ever freely given up a customer. They’re like, ‘No, no, no. I’m in touch with them.’ Backstory let us make unemotional, data-driven decisions around account segmentation.
Tom Bluck
Sr. Product Owner, AVEVA Sales Platforms
For a company our size, if you multiply those time savings by every rep, manager, and leader globally, Backstory basically pays for itself.
Reagan Lucas
Sales Process Coach
The power of Backstory’s SalesAI is transparency. It easily uncovers all of the interactions that are happening across the team, and puts them right at my fingertips. It helps us to drive alignment across our entire organization.
Francesco Lanzoni
VP of Global Operations
Backstory's open architecture and use of MCP moves us beyond isolated point solutions toward a truly composable AI infrastructure. Our sales teams improved win rates by more than 50 percent.
Andrew Brown
Senior Vice President and Chief Revenue Officer
Model Context Protocol
Built for revenue leaders who toggle between CRM, dashboards, and AI tools to answer one question.
Ask questions where you work
Connect your Agent to complete account and deal history - every email, meeting, call, chat, and transcript combined with CRM data and public company news.
- Ask Claude "What's the latest on this account?" See who's engaged, what they discussed, and recent company news.
- Ask Copilot "Which deals in my pipeline are at risk?" Know who stopped responding, who you're missing, what changed.
- Ask ChatGPT "Is this account going to churn?" See the real risks based on engagement history.
Context, without context switching.
Trust the answers
Commit to deals you can defend with complete engagement data.
- Ask Claude "Is this deal qualified?" Get instant deal qualification against your methodology.
- Ask Gemini "What did they say about our competitor?” See the truth from emails, calls, and meeting transcripts.
- Ask ChatGPT "Who has buying power on this deal?" Spot engagement patterns and actual influence based on historical win rates.
Make decisions based on what actually happened
Act with confidence
Prioritize deals worth your time. Commit to opportunities you can defend. Coach proactively to real risks.
- Ask Claude "Which deals need my attention right now?" See the deals at risk, the reason why, and what to do about them.
- Ask Copilot "What should we do about this stalled deal?" Get specific actions: who to engage, what to address, how to rebuild momentum.
- Ask Gemini "How do I coach this rep?" Get specific next actions based on the stage, deal gaps, competitors engaged.
Turn answers into action that drives revenue.
How it works
Connect once
MCP connects your AI tools to People.ai's complete revenue intelligence. Every email, meeting, call, chat, transcript.
See everything
Claude, Copilot, ChatGPT, or your custom AI agent sees everything. Who said what. Who has buying power. Who drives wins based on historical outcomes.
Deploy fast
Connect in days with zero custom development. Complete context delivered automatically from day one.
Blog
Your AI tool is guessing
It gives confident answers based on incomplete CRM data. Read why complete activity capture is the difference between fast answers and trustworthy ones.
