Trusted by sales leaders at NVIDIA, OpenAI, Red Hat, HPE, Zscaler, and Rubrik - and 100,000+ sellers daily.
Your tools are full of data, but you're still guessing.
You have a CRM, call recordings, forecast dashboards, and pipeline reports. And you're still building spreadsheets at 9pm. The tools aren't broken. They're just built to show you what happened - not tell you what to do about it.
You're the last to know
Champions go quiet. Key contacts go dark. By the time it shows up in your forecast call, there's nothing left to do.
You can't trust the number
A score pulled from incomplete CRM data tells you nothing. You don't know which deals are real and which are wishful thinking.
You see the problem, not the fix
Your gut says a deal is slipping. Your tools show you charts. Neither tells you where the problem is or what to do next.
Analyze every signal across your business—based on how you sell.
Focus on what drives revenue, based on how your business actually sells.
Know which deals are going quiet.
When engagement drops or a champion stops responding, Backstory flags the issue before the deal stalls. You have the information with time to act.
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See why deals are stalling.
Missing stakeholders. No clear next steps. Single-threaded. Backstory shows you the real reason a deal isn't moving.
Know exactly what to do next.
Backstory tells you what to do next - based on how your team has closed similar deals, not a generic playbook.
Other tools record activity. Backstory drives revenue.
Most tools show you what happened. Backstory tells you what that means and what to do next - based on your team's actual deal history, not generic benchmarks or a score with no context.
From activity to answer in three simple steps.
Capture everything
Every email, call, and meeting is logged without your reps doing anything different. Contacts are created. Deals are updated. The CRM reflects what's happening.
Connect activity to deal health
Backstory maps field activity to your open pipeline. It flags weak engagement, missing contacts, and deals losing steam - before you have to ask.
Get a direct answer
Not a chart to read. Not a score to guess at. A direct answer: this deal is at risk, here's why, here's what to do. The whole team works from the same picture.
What changes when your team has the answers.
Increase win rate on deals using Backstory
Decrease in sales cycle length
Hours saved in manual data entry annually
They came looking for real answers. Here's what they found.
Loved by teams worldwide
Over 600 reviews from happy G2 users.
Questions and Answers
Backstory is a Revenue Answers Platform for CROs, sales leaders, and RevOps leaders. It captures every email, meeting, call, and chat across your team, processes that activity against your deal history, and gives you direct answers to the questions that matter - which deals are at risk, why, and what to do next.
Most revenue tools give you data to interpret. Backstory gives you answers to act on. Instead of surfacing dashboards you have to interpret, Backstory answers the specific questions revenue leaders ask every week: Is this deal real? Where's my risk? What changed in the forecast?
Revenue leaders make high-stakes calls every week - which deals to commit, where to focus the team, what to tell the board - without a clear picture of what's actually happening. CRM data is incomplete. Reps report what they remember. By the time the real story surfaces, it's too late to change the outcome. Backstory gives revenue leaders direct answers to the questions that matter: which deals are at risk, where the forecast is soft, and what to do before it's too late - grounded in what actually happened across every account, not what someone remembered to log.
CROs and VPs of Sales who own the number and answer to the board when it changes. It's not a rep productivity tool - it's built for the leaders making commit decisions, pipeline calls, and driving revenue strategy.
Most forecasting tools give you predictions based on CRM data - which is whatever reps remembered to log. Backstory gives you answers backed by what actually happened: every email, meeting, and call captured automatically and matched to the right deal. That's the difference between a model's guess and a defensible number.
Call recording tools capture transcripts of what was said on calls. Backstory captures everything - calls, emails, meetings, and chat - matches it all to the right deals, and tells you who said what: their title, seniority, department, buying power, and win rate. You get the full picture of what's happening across every account - which stakeholders are engaged, which are going dark, and what it means for your pipeline.
Your CRM shows what reps entered. Backstory shows what actually happened. It captures activity automatically, matches it to the right accounts and opportunities, and surfaces the patterns and risks your CRM data can't see - without waiting on anyone to update a field.
Yes. Backstory connects to Salesforce, Microsoft Dynamics, Oracle, Gmail, Outlook, Zoom, Teams, Slack, and more. Activity is captured automatically from each system and matched to the right accounts, opportunities, and contacts - so your data is complete without anyone logging anything manually. And you don't have to work in Backstory to get value from it. Access answers in our web app, your CRM, or your favorite AI tool - the data is available wherever you work.
Yes. Backstory connects to multiple CRMs simultaneously and surfaces every sales activity across your org in a single view - regardless of which system it came from. Teams with multiple CRMs across geographies, subsidiaries, or verticals get complete visibility into activity and engagement without reconciling data across systems. That complete picture makes it easier to spot cross-sell and upsell opportunities and run a consistent sales motion across the business.
Yes. Backstory is built around your business, not a generic model. Configure matching rules, Agents, signals, and more based on your CRM setup, selling motion, and methodology - so the risks and patterns it surfaces reflect how your team actually sells.
No. Backstory captures activity automatically from the tools your team already uses. Reps don't log anything new. The data is there whether they update the CRM or not.
Most teams are live in 2-4 weeks with no heavy IT work required. And unlike other tools, there's no ramp period - Backstory analyzes two years of your historical activity on day one, so you get answers immediately rather than waiting months for the system to learn your business.
Yes. People.ai is now Backstory. Same product, same data infrastructure - now positioned around what revenue leaders actually need: answers, not more data.
