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Trusted by sales leaders at NVIDIA, OpenAI, Red Hat, HPE, Zscaler, and Rubrik - and 100,000+ sellers daily.
Your tools show you data.
But they can't tell you what's wrong
You have a CRM, dashboards, call recordings and reports. But you’re still building spreadsheets at 9pm.
Are you the last to know?
When customers go quiet. When champions disappear. Have you ever found out something on a Friday forecast call when it’s too late?
Can’t trust the number?
Most forecast tools pull from incomplete CRM data and hand you a confidence score with zero explanation.
With Backstory, find out which deals are at risk.
Get answers from your own data and customer history - not generic benchmarks.
Know which deals are going quiet.
Find out the Backstory, whether a champion stops responding to a key contact goes dark.
See why deals are stalling.
Backstory gives you the real reason, whether it's missing stakeholders, no clear next steps, or low buyer intent.
Know exactly what to do about it.
Backstory tells you the action that is most likely to move the deal forward based on how your team actually closes.
From activity to answer in three simple steps.
Capture everything
Every email, call, and meeting captured automatically. No manual logging. CRM stays current.
Connect activity to deal health
Backstory maps activity to open deals and flags weak engagement, missing contacts, and stalling momentum.
Get a clear answer
Not a chart to interpret. A direct answer: this deal is at risk, here's why, here's what to do.
Helping customers achieve their goals
Increase win rate on deals using Backstory
Decrease in sales cycle length
Hours saved in manual data entry annually
Proof from the people closest to the revenue
Real teams using Backstory to get the right answers, move deals forward, and forecast with confidence
Loved by Teams Worldwide
Over 600 reviews from G2 users
Questions and Answers
Backstory is a Revenue Answers Platform for CROs, sales leaders, and RevOps leaders. It captures every email, meeting, call, and chat across your team, processes that activity against your deal history, and gives you direct answers to the questions that matter - which deals are at risk, why, and what to do next.
Most revenue tools give you data to interpret. Backstory gives you answers to act on. Instead of surfacing dashboards you have to interpret, Backstory answers the specific questions revenue leaders ask every week: Is this deal real? Where's my risk? What changed in the forecast?
Revenue leaders make high-stakes calls every week - which deals to commit, where to focus the team, what to tell the board - without a clear picture of what's actually happening. CRM data is incomplete. Reps report what they remember. By the time the real story surfaces, it's too late to change the outcome. Backstory gives revenue leaders direct answers to the questions that matter: which deals are at risk, where the forecast is soft, and what to do before it's too late - grounded in what actually happened across every account, not what someone remembered to log.
CROs and VPs of Sales who own the number and answer to the board when it changes. It's not a rep productivity tool - it's built for the leaders making commit decisions, pipeline calls, and driving revenue strategy.
Most forecasting tools give you predictions based on CRM data - which is whatever reps remembered to log. Backstory gives you answers backed by what actually happened: every email, meeting, and call captured automatically and matched to the right deal. That's the difference between a model's guess and a defensible number.
Call recording tools capture transcripts of what was said on calls. Backstory captures everything - calls, emails, meetings, and chat - matches it all to the right deals, and tells you who said what: their title, seniority, department, buying power, and win rate. You get the full picture of what's happening across every account - which stakeholders are engaged, which are going dark, and what it means for your pipeline.
Your CRM shows what reps entered. Backstory shows what actually happened. It captures activity automatically, matches it to the right accounts and opportunities, and surfaces the patterns and risks your CRM data can't see - without waiting on anyone to update a field.
Yes. Backstory connects to Salesforce, Microsoft Dynamics, Oracle, Gmail, Outlook, Zoom, Teams, Slack, and more. Activity is captured automatically from each system and matched to the right accounts, opportunities, and contacts - so your data is complete without anyone logging anything manually. And you don't have to work in Backstory to get value from it. Access answers in our web app, your CRM, or your favorite AI tool - the data is available wherever you work.
Yes. Backstory connects to multiple CRMs simultaneously and surfaces every sales activity across your org in a single view - regardless of which system it came from. Teams with multiple CRMs across geographies, subsidiaries, or verticals get complete visibility into activity and engagement without reconciling data across systems. That complete picture makes it easier to spot cross-sell and upsell opportunities and run a consistent sales motion across the business.
Yes. Backstory is built around your business, not a generic model. Configure matching rules, Agents, signals, and more based on your CRM setup, selling motion, and methodology - so the risks and patterns it surfaces reflect how your team actually sells.
No. Backstory captures activity automatically from the tools your team already uses. Reps don't log anything new. The data is there whether they update the CRM or not.
Most teams are live in 2-4 weeks with no heavy IT work required. And unlike other tools, there's no ramp period - Backstory analyzes two years of your historical activity on day one, so you get answers immediately rather than waiting months for the system to learn your business.
Yes. People.ai is now Backstory. Same product, same data infrastructure - now positioned around what revenue leaders actually need: answers, not more data.
See more. Sell Better.
See how Backstory works in 30 minutes.
