TRUSTED BY 100,000+ Sellers AT TOP ORGANIZATIONS
4.5/5 (630 Reviews) on G2
Nobody notices an account going quiet until it's too late.
Engagement doesn't drop all at once. It fades, one skipped reply and one unreturned call at a time, and by the time it shows up as a lost deal, the pattern has been visible in the activity data for weeks.
A rep's mental map isn't a data source
Ask a rep who's engaged at an account and you'll get the names they talk to most.
You won't get the person who's gone quiet for three weeks, because nobody's tracking silence by hand.
"We have a great relationship" isn't evidence
A rep's confidence about a contact doesn't hold up against activity data showing no meaningful contact in a month.
The feeling and the pattern often don't match.
Single-threaded accounts carry risk nobody's pricing in
One relationship carrying an entire account looks fine right up until that person changes jobs, and then the account has no path back in.
What is relationship mapping software?
Relationship mapping software shows who is involved in each account and deal, how engaged they are and where coverage is thin. Backstory builds every map automatically from emails, meetings and calls, so it stays current without manual updates.
Stakeholder engagement tracking across the buying committee.
- Every contact who touched the account, tracked automatically
- Recency and frequency of engagement, not just a contact list
- Spread across the buying committee, flagged when it's too thin
- Trend direction over time, not a static snapshot
Coverage across every contact who touched the account, not just the one a rep remembers. Recency on how long since anyone last engaged, because silence is a signal too. Spread across one relationship or several, since single-threaded accounts carry real risk.
Direction on whether engagement is rising or fading, since trend matters more than a snapshot.
Thin coverage has a recognizable shape.
One or two names carrying the whole account since day one. A rep saying the relationship is strong with no recent activity to back it up. No new stakeholders added as the deal moves forward.
Response speed slowing down without anyone flagging it.
- One or two contacts carrying an account above a certain deal value
- No new stakeholders added past the midpoint of the deal
- Engagement frequency dropping over the last 30 days
- One department represented instead of several
Automatic relationship maps built from the whole account history.
The full activity history, including the stakeholders a rep never thought to log, surfaces the real picture instead of the version a rep remembers.
- Pulls contact history from email and calendar activity, not manual entry
- Flags coverage gaps before they show up in a QBR
- Shows engagement trend, not just a headcount of contacts
- Works across the account, not just the open opportunity
Why Backstory
Many tools cover one function, actionable answers need all five.
Most tools stop after one of the five.
01
Collect
Unifies activity across all revenue systems automatically
02
Match
Matches activity to the right accounts and opportunities
03
Clean
Filters out personal data; filters in relevant business activity
04
Enrich
Trained on how your specific business sells and wins
05
Deliver
Delivers answers in your workflow, not another dashboard
Works with the tools your team already uses.
Backstory connects to your CRM, email, calendar and calls, then delivers answers in Slack, Teams and your AI tools.
Captures from
Salesforce
Microsoft 365
Zoom
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Google Meet
Answers in
Slack
Microsoft Teams
Real results from teams that made the switch
Discover how companies across industries used our platform to solve complex challenges, accelerate growth, and deliver measurable impact.
6 months
To unify two separate GTM orgs into one
We got instant value from Relationship Maps. Allowing our team to build their map, show relationships between contacts, and then export that directly into their presentations has been hugely helpful.
Spencer Hodson
Vice President of Global Sales Operations and Development, Ping Identity
We don't price access by the head.
You pay for the people whose customer emails and calls Backstory reads, and for the answers your team pulls. Managers, finance and ops get in without a seat.
FAQ
Common questions.
How fast can we see our current coverage gaps?
Most teams get a first read within days of connecting their email and calendar data.
What counts as a "stakeholder" in this system?
Anyone who's touched the account through email, meetings, or calls, whether or not a rep added them to Salesforce.
Does this work for renewals as well as new deals?
Yes. Engagement tracking applies to any account relationship, active deal or existing customer.
Can Backstory flag risk before a QBR instead of during one?
Yes. Coverage and engagement trends update continuously, so gaps surface as they develop, not once a quarter.
Does Backstory require reps to update anything manually?
No. Engagement tracking pulls from email and calendar activity your team already generates.
How is this different from a CRM contact list?
A contact list shows who's in the system. This shows who's actually engaged right now, based on real activity, not who was added at some point.
