Customer Stories

What real revenue teams do with Backstory.

Some teams always seem to know. Here's their edge.

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Theodore Clement Steele-The River

What changes when your team has the answers

Increase in win rates

Increase in meetings

Reduction in manual data entry

Customer Stories

Proven results from winning sales teams.

Telecommunications

20 Sellers. An entire continent to cover. Zero blind spots.

How Mitel moved from gut feel to engagement data - and started winning the deals they could actually see.

Jonathan Buckle · June 30, 2026

From secondhand updates to firsthand data.

How Aidoc used Backstory to turn an incomplete dataset into the foundation for a smarter revenue org.

Nick Keeslar · June 30, 2026

Information Technology

How AVEVA stopped hoping and started knowing

Building data-driven sales execution on top of what was already working

Tom Bluck · April 3, 2026

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