Your number is missing half the story. Here's what that costs.

Your CRM is only as accurate as what reps enter. Your forecasting tool predicts based on that same incomplete data. Your call recording tool captures calls — but not emails, meetings, or the gaps in between. None of them were built to give you a direct answer. Backstory was.

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Most forecasting tools give you predictions based on CRM data - which is whatever reps remembered to log. Backstory gives you answers backed by what actually happened: every email, meeting, and call captured automatically and matched to the right deal. That's the difference between a model's guess and a defensible number.

No. Backstory captures activity automatically from the tools your team already uses. Reps don't log anything new. The data is there whether they update the CRM or not.

 Most teams are live in 2–4 weeks. And there's no ramp period — Backstory analyzes two years of your deal history on day one, so you get real answers immediately.

CROs and VPs of Sales who own the number and answer to the board when it changes. Rather than a rep productivity tool, Backstory is built for the leaders making commit decisions, pipeline calls, and driving revenue strategy.

Yes. Backstory connects to Salesforce, Microsoft Dynamics, Oracle, Gmail, Outlook, Zoom, Teams, Slack, and more. Activity is captured automatically from each system and matched to the right accounts, opportunities, and contacts - so your data is complete without anyone logging anything manually. And you don't have to work in Backstory to get value from it. Access answers in our web app, your CRM, or your favorite AI tool - the data is available wherever you work.

Yes. Backstory connects to multiple CRMs simultaneously and surfaces every sales activity across your org in a single view - regardless of which system it came from. Teams with multiple CRMs across geographies, subsidiaries, or verticals get complete visibility into activity and engagement without reconciling data across systems. That complete picture makes it easier to spot cross-sell and upsell opportunities and run a consistent sales motion across the business.

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Your CRM shows what reps entered. Backstory shows what actually happened. Backstory captures activity automatically, matches it to the right accounts and opportunities, and surfaces the patterns and risks your CRM data can't see - without waiting on anyone to update a field.

Yes. People.ai is now Backstory. Same product, same data infrastructure - now positioned around what revenue leaders actually need: answers, not more data.