How it works
Capture everything automatically
Every email, meeting, call, and deal update. From every tool your team already uses. No manual logging.
Connect activity to outcomes
See which actions close deals, which stall pipeline, and what your best reps do differently.
Answer questions in plain English
Ask a question. Get an answer. No dashboards to build. No reports to wait for.
ROI Calculator
Just a few details and your results are ready!
Trusted by sales leaders at NVIDIA, OpenAI, Red Hat, HPE, Zscaler, and Rubrik - and 100,000+ sellers daily.
Backstory is an important tool for sales moving forward. Information lives in many places, meeting transcripts, emails, etc. Having information in one place via AI will be a game changer.
Quiara Neam
Account Manager
No account manager has ever freely given up a customer. Backstory lets us make unemotional, data-driven decisions around account segmentation. The numbers don't lie.
Tom Bluck
Sr. Product Owner, AVEVA Sales Platforms
For a company our size, multiply those time savings across every rep and manager globally - Backstory basically pays for itself before you even count the deals caught earlier.
Reagan Lucas
Sales Process Coach
Backstory's SalesAI uncovers every interaction happening across the team and puts them at my fingertips. That visibility drives alignment across our entire organization.
Francesco Lanzoni
VP of Global Operations
Backstory's open architecture and MCP moves us beyond isolated tools toward composable AI infrastructure. Our sales teams have improved win rates by more than 50 percent.
Andrew Brown
Senior Vice President and Chief Revenue Officer
