The Backstory Blog

Vendors are bolting AI onto systems built for humans. That's not going to work. Here's why agents need a different foundation.

Most AI sales investments underdeliver for the same reason: incomplete data. Here's how to spot the real problem before you sign anything.

Most forecasting tools show what changed but not why. These 5 questions reveal whether your revenue data is actually working for you.

43% of forecasts miss by 10%+ -- not because teams aren't working hard, but because the data they need is scattered, stale, or missing.

The hype has cooled. The questions have gotten sharper. CEO Jason Ambrose shares five predictions for sales leaders in 2026.

Backstory.ai MCP gives revenue leaders direct access to the complete activity record behind their deals - inside the AI tools they already use.

Identifying at-risk deals takes most teams 11 steps and an hour. Here's what that costs - and what a 15-second answer looks like.

Most forecasts miss because teams can't see risk until it's too late. Here's how to spot it, understand it, and prove your fix is working.

Know what's at risk, understand multiple deals at once, and explain variance instantly. Three new forecasting capabilities live now.

Most AI sales investments underdeliver for the same reason: incomplete data. Here's how to spot the real problem before you sign anything.

Move your sales team from knowing AI to using it. Identify your maturity stage and learn how to embed AI into workflows that drive measurable impact.

Discover how AI-powered forecasting helps mid-market sales teams move faster, focus smarter, and win more deals

Forecast panic is real. When your number feels wrong, AI like Backstory.ai helps you see risks, track engagement, and fix issues before they blow up.