Platform
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Platform Overview

Answer your toughest revenue questions and know what to do next.

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Learn how Backstory works and why it can't be replicated.

MCP

Get complete deal context where you work.

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Why smart teams buy the foundation and build on top of it.

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Experience the power of Backstory wherever you work.

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Data you can trust, backed by the security and compliance you need.

Backstory uses AI to bring greater accuracy to sales forecasting
Watch the full interview to discover how Backstory's AI analyzes meeting transcripts, emails, and CRM data to improve your sales forecasting
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Solutions
Revenue Decisions
Make better calls with the full revenue picture in front of you.
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Better forecast intelligence
Five key questions for better accuracy
Pipeline Health & Deal Risk
Know what's going to slip before it does and what to do about it.
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Expose blind spots
Reveal hidden forecast risks
Account Stategy
Know who matters in every account and where you have room to grow.
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Map account coverage
Maximize territory visibility
Opportunity Qualification
Focus your team on the deals most likely to close.
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Enhanced deal qualification
Better qualification delivers better outcomes
Backstory uses AI to bring greater accuracy to sales forecasting
Watch the full interview to discover how Backstory's AI analyzes meeting transcripts, emails, and CRM data to improve your sales forecasting
Read the news
By Role
ROLE
Executives

Get real answers real fast.

Revenue Operations

Be the smartest person in the meeting.

Sales Leader

See every deal risk. Not just the one that came up on a call.

Information Technology

Deploy revenue AI your security team will approve.

Marketing

See who's actually buying. Prove what marketing drove.

TOOLS & RESOURCES
ROI Calculator
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Webinars & events
Playbooks & frameworks
Sales Pipeline health
Backstory uses AI to bring greater accuracy to sales forecasting
Watch the full interview to discover how Backstory's AI analyzes meeting transcripts, emails, and CRM data to improve your sales forecasting
Read the news
Resources
RESOURCES
Blog

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Join the movers and shakers who are approaching revenue differently (thanks to data).

Newsroom

News from your favorite end-to-end revenue intelligence solution.

Pricing

Most tools charge for every seat, used or not. See pricing built around what your team uses.

COMPANY
Customer Stories

Hear from people like you who use data to win more revenue.

Support

Experienced professionals with deep product expertise, here to help.

About Us

Founded with the mission to help businesses like you accelerate growth, revenue, and innovation.

Careers

Come grow with us, personally and professionally.

Contact Us

Our support team is dedicated to delighting you, in no time.

Backstory uses AI to bring greater accuracy to sales forecasting
Watch the full interview to discover how Backstory's AI analyzes meeting transcripts, emails, and CRM data to improve your sales forecasting
Read the news

Backstory
Hub

The resource layer for your revenue team — frameworks, templates, and the intelligence behind the signal.

Browse articles
RevOps Garden
In focus
Release Notes, Sales Intelligence Platform, Revenue Intelligence Software, Meeting Prep
Pipeline Visibility

You Shouldn't Have to Go Looking for Your Answers

Every answer this month lands where you already are: your meetings, your inbox, your CRM.
Stephanie Madsen · August 17, 2026
build vs. buy revenue intelligence, enterprise AI agents, AI system of record, activity capture, pipeline visibility, deal context, forecast accuracy
MCP

Your LLM Is Not Your System of Record

Elizabeth Hayes · July 28, 2026
why deals stall, deal risk signals, deal slippage reasons, identify at-risk deals, pipeline risk management, sales intelligence platform / software
Rep Coaching

Stop Guessing. Your Team Has Been Here Before.

Every sales org has been here before. Find the deals that match your situation - and what it took to win them - in your data.
Stephanie Madsen · July 21, 2026
AI agents enterprise software, agentic AI SaaS, AI agents SaaS model, enterprise AI agents
AI Innovators

The SaaS Model Was Built for Humans. Agents Don't Care.

Vendors are bolting AI onto systems built for humans. That's not going to work. Here's why agents need a different foundation.
Jason Ambrose · April 1, 2026
AI sales enablement, AI evaluation, role of AI in sales, AI sales training, future of B2B sales
AI Innovators

Before You Blame the AI, Look at What It's Running On

Most AI sales investments underdeliver for the same reason: incomplete data. Here's how to spot the real problem before you sign anything.
Spence Lee · March 25, 2026

The real problems.

The SaaS Model Was Built for Humans. Agents Don't Care.
AI Innovators

The SaaS Model Was Built for Humans. Agents Don't Care.

Jason Ambrose · Apr 1, 2026
Before You Blame the AI, Look at What It's Running On
AI Innovators

Before You Blame the AI, Look at What It's Running On

Spence Lee · Mar 25, 2026
View all

How we work.

Built for How Executives Actually Operate
MCP

Built for How Executives Actually Operate

Sonya Subramaniam · Feb 18, 2026
View all

The Playbook

Before You Blame the AI, Look at What It's Running On
AI Innovators

Before You Blame the AI, Look at What It's Running On

Spence Lee · Mar 25, 2026
The 4-Step Playbook to Transform Your Team Into AI Masters
AI Innovators

The 4-Step Playbook to Transform Your Team Into AI Masters

Natalie Wolf · Nov 7, 2025
View all
Resources

Frameworks, templates, and playbooks

Browse all
Pipeline Visibility
Relationship Mapping

The Hidden Exposure in Your Book of Business

Spence Lee · Jun 16, 2026
Pipeline Visibility
Pipeline Visibility

AI revenue intelligence buyers guide

Spence Lee · Mar 30, 2026
Forecasting, AI Innovators, Consistent Sales Process
AI Innovators

5 Predictions for Sales Leaders in 2026

Jason Ambrose · Jan 6, 2026
ai-innovators; account-management; rep-coaching; opportunity-management; pipeline-visibility
AI Innovators

How to Get Started with AI in your Sales Organization

Mariah Petrovic · Nov 20, 2023
consistent-sales-process; opportunity-management; risk-resolution; ai-innovators; pipeline-management
AI Innovators

4 Reasons Why Your Sales Methodology is Failing (And How to Fix It)

Mariah Petrovic · Aug 28, 2023
ai-innovators; account-management; rep-coaching; pipeline-visibility; account-strategy
AI Innovators

Generative AI Use Cases for Sales Organizations

Mariah Petrovic · Aug 18, 2023
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