Why Backstory

Know what
your CRM doesn't.

Backstory connects the signals scattered across your business to give leaders a complete, trustworthy picture of what's happening—and what to do next.

InnovaSystems

$215K Diana Chapman

Negotiation

Engagement

Possible risks Last 14 days

Negotiation risk due to Elizabeth G. concerns regarding data storage management, and the implications of data privacy

Upcoming
meeting

09/17/26

Competitive
threat

Moderate threat

Champion
engagement

Low · stale

Sources

32 emails 3 meeting recordings Public data +3

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TRUSTED BY 100,000+ Sellers AT TOP ORGANIZATIONS

4.5/5 (630 Reviews) on G2

The status quo

The tools aren't giving you an accurate picture.

The stale CRM

CRMs became workflow hubs, not objective sources of truth.

Complex GTM stack

The modern GTM stack creates more surfaces, more summaries, and more uncertainty.

An incomplete story

Leaders are left reconciling incomplete stories before they can act.

For a company our size, if you multiply those time savings across every rep and manager globally - Backstory basically pays for itself before you even count the deals caught earlier.

Reagan Lucas

Sales Process Coach, AMD

What goes into a backstory answer

Backstory turns fragmented activity into business context.

Type a revenue question in your agent of choice. Backstory delivers a trusted perspective, built on your complete activity data, specific enough to act on, defensible enough to share.

Who it's for

Built for leaders who need to know what's true.

Revenue Operations

Today: You're spending hours reconciling data before you can answer a basic pipeline question.

With Backstory: Fast, synthesized answers across rep, team, segment, and forecast, without rebuilding a report.

See how it works for RevOp

Sales Leaders

Today: You find out a deal's at risk after the window to fix it has already closed.

With Backstory: Catches deal risk and competitive patterns proactively, mid cycle.

See how it works for Sales Leaders

Executives

Today: You can't answer a deal level question without someone pulling a report first.

With Backstory: A direct answer down to the deal level, from your phone, before you walk into the room.

See how it works for Executives

The shift

Stop assembling the story.
‍Start acting on it.

Without Backstory

Move between CRM, call recordings, dashboards, and spreadsheets

Reconcile conflicting updates

Walk into leadership meetings hoping the numbers hold up

With Backstory

Anchor revenue questions in exact business context

Get an answer grounded in the full picture

Walk in trusting what is true and what action to take

The Proof

Trusted where
the stakes are high.

External evidence, not assurances: named customers, quantified outcomes, and the technical depth underneath.

75-85%

Reduction in manual data entry

No account manager has ever freely given up a customer. Backstory lets us make unemotional, data-driven decisions around account segmentation. The numbers don't lie.

Tom Bluck

Sr. Product Owner, AVEVA Sales Platforms

1,000+

Manager hours projected to be reclaimed

2 - 3x

FORECAST + PIPELINE VISIBILITY

1,000+

Seller hours saved per year

Trusted By Industry Leaders

100%

CUSTOMER-FACING DEALS IMPACTED

WHERE BACKSTORY FITS

The context layer for the agentic enterprise.

Frontier models reason. Orchestration routes. Neither one knows what's actually happening in your accounts. Backstory does, and makes it available to both.

Frontier models

Reason well over whatever you hand them.

On their own, they've never seen a customer email, a call, or a closed deal.

Backstory

Turns billions of raw revenue signals into a resolved picture of each account: who's involved, what's been said, and what it means.

Delivered through MCP, APIs, or the tools your teams already work in.

Orchestration

Routes work between systems and agents.

It decides where a task goes, not whether the facts behind it are right.

Can you trust the answer

you have today?

Connect your business systems and see the picture your current stack is leaving out.

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Which deals are real?

Know before the call. Spot risk before it becomes a miss. Cover the quarter before it closes.