You're not getting the answers you need. And you know it.

North America West is only $390K short on Commit & Closed, but $2.47M of the commit carries a flagged risk. - **Meridian FY27 Expansion — $512K, Dana Whitfield.** Engagement 34, down from 82 in thirty days. No meeting since Aug 24, none scheduled. Economic Buyer blank in CRM. Public filings confirm a restructuring at Meridian affecting roughly 600 roles in the EMEA field organization, which is the scope of this expansion. - **Sperry Grid Solutions — $490K, Tom Ashgrove.** In Stage 5 — Negotiation, but Northwind Analytics was named on an Aug 19 call and hasn't been addressed since. Scorecard 38.6%. So: the quarter isn't short on pipeline, it's short on coverage. Two late-stage deals, each on a single point of failure, together worth two and a half times the gap. Sources: 186 emails and 44 meetings through Sep 16. --- [Show me where to step in personally] **Meridian — David Kwan, SVP Operations.** Your counterpart. One meeting May 14, nothing since. Score 12. Open on the restructuring rather than the deal: the expansion scope sits inside the org being reshaped, and he's the only one who can say whether it survives. Dana can't make this call. **Sperry Grid — competitive, not relational.** Northwind has been in the room since Aug 19 unanswered. Ashgrove needs air cover for a displacement conversation, not an introduction.

Kwan this week, Sperry next.

$1.29M of North America West's commit is single-threaded: one champion, or one economic buyer, and no second name on record. - **Meridian FY27 Expansion — $512K.** 71% of all 47 activities are with Elena Vasquez alone. Silent 23 days. - **Kestrel Marine Renewal — $455K.** 41 activities, one contact, no second name on record. The sharper number is below the surface. On Meridian, the person with the highest buying power is Martin Feld, CFO. There is no record of any contact with him, ever, and no engagement score to report. Elena flagged on a Jun 18 call that anything above $250K needs his sign-off. The deal is $512K, closing in five weeks. So: this is concentration risk, not a coverage gap. Each of these is one departure, reorg, or silence away from zero. Sources: activity across 3 opportunities, through Sep 16. --- [Build the exec sponsor plan] **Martin Feld, CFO — Meridian.** No contact, no score, highest buying power in the account. The gap that actually closes the deal. An exec introduction is the only realistic path this quarter; there's no warm route through Elena while her org is being restructured. **David Kwan, SVP Operations — Meridian.** Score 12, last touch May 14. He validates that the expansion scope survives the reorg. **Priya Nandakumar, Director IT Security.** Score 4, never contacted directly, InfoSec still Pending Approval. Delegate to Dana today.

Two exec introductions, one delegated. Feld is the one that matters.

Three patterns account for $3.63M of the $16.82M in Commit & Best Case. - **Stalled Executive Engagement — $1.87M, 5 opportunities.** Late-stage deals with no senior contact active in 30+ days. Meridian's champion has gone silent 23 days amid a customer restructuring; Vantiv's sole contact left Aug 30. - **Competitive Displacement — $1.12M, 3 opportunities.** A named alternative entered on a call and went unaddressed. Northwind Analytics appears on both Calder Grid and Sperry Grid, the latter already in negotiation. - **Procurement & Legal Compression — $640K, 2 opportunities.** Halberd has had redlines outstanding 19 days, and Meridian's procurement lead surfaced Sept 4 with one unanswered email since. Three of the first pattern's five deals sit in North America West, the team closest to its number. That concentration makes it a portfolio issue rather than a rep issue. So: a coverage failure, a competitive failure, and a process failure. Only the first is yours to fix directly. Sources: 30 days of activity across 10 opportunities, through Sep 16. --- [Elaborate on the biggest risk] Stalled Executive Engagement — $1.87M across 5 opportunities. ## Risk details - **Elena Vasquez** has had no contact since Aug 24 and sits inside the EMEA org named in Meridian's Sept 2 restructuring. - **Dana Whitfield** emailed Elena and Meridian's procurement lead Sept 9. Neither replied. ## Next steps - **Dana Whitfield** to confirm the expansion scope survives the restructuring before the Oct 23 close date. - **Simone Delacroix** to identify a second stakeholder at Kestrel Marine this week. ## Stakeholders — Meridian - **Elena Vasquez, VP Field Operations** 74 · silent 23 days - **David Kwan, SVP Operations** 12 · last met May 14 - **Martin Feld, CFO** no score · never contacted

Backstory delivers robust

Read the AI buying guide

Book a demo

answers like this to executives just like you.

Book a demo and start winning more, even in complex selling motions.