marketing

Build pipeline that converts. Spend budget on buyers who close.

Which personas actually show up in closed deals?

Are we targeting contacts with real buying influence?

Can we prove what marketing contributed to won revenue?

Backstory connects every touchpoint to revenue - so you know what's working before anyone asks.

See the real buying group

Marketing targets personas, but deals involve specific people. Backstory surfaces who's actually involved in opportunities - won and lost - based on real activity, not the single contact the seller recorded in CRM.

Identify which personas appear most often in won deals

See contact-level engagement and buying influence on every open opportunity

Understand the full buying committee

Most CRMs show one contact per deal. Backstory surfaces the full buying group. Target the people who actually move deals forward.

Build a compliant, growing contact database

Most of the contacts your reps engage never make it into CRM. Backstory captures all your engaged contacts and corresponding activities automatically.

Auto-create contacts from email, calendar, and meetings - no manual input

Enrich records with persona data: title, department, and seniority for targeted campaigns

Track first touch, last touch, and buying power to connect contacts to deal outcomes

Log engagement data that proves legitimate interest under GDPR and CASL

More contacts, less risk, no list buys.

Measure your impact from first touch to closed revenue

Attribution breaks at the sales handoff. Backstory tracks marketing's influence across the full deal cycle so you can show what drove revenue - not just what was nearby when it closed.

Track how marketing-sourced contacts convert through the sales cycle

See which campaigns and channels contribute to won revenue

Tie marketing spend directly to pipeline and ACV

Walk into every budget review with the numbers that prove it.