Sales forecasting has long depended on incomplete CRM data, manual updates, and subjective assessments that often fail to capture what's really happening inside enterprise deals. In this episode of DEMO, host Keith Shaw speaks with Jason Ambrose, CEO of Backstory, about how AI is changing that model by analyzing meeting transcripts, emails, CRM records, and other business signals to uncover the context behind every opportunity.

Instead of assigning arbitrary probabilities to deals, Backstory's AI identifies stakeholder concerns, engagement gaps, budget risks, pricing issues, and other factors that influence whether a deal is likely to close. The platform also explains how it reaches its conclusions, giving sales leaders, executives, finance teams, and customer success organizations actionable insights rather than opaque AI predictions.

Watch the full demo above to see how AI-powered revenue intelligence can improve forecasting accuracy, surface hidden deal risks, and help enterprise sales teams make faster, more informed decisions. You can also read the transcript below.

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