TRUSTED BY 100,000+ Sellers AT TOP ORGANIZATIONS
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Visibility into activity, pipeline, and execution fuels better decisions, faster corrections, and more predictable outcomes - without requiring reps to change their workflow.
Your best reps have a pattern. Find it. Scale it.
- See where your team is spending time and whether it's translating into pipeline, progression, and closed revenue - across every rep, segment, and territory.
- Know what your best reps are doing differently: which activities, which personas, which engagement patterns drive wins in your business.
- Identify who needs coaching and on what - based on what's actually happening in the field.
Know which accounts need your attention. Before they tell you.
- See which accounts are receiving strategic attention and where coverage needs to be strengthened - across your full book of business.
- Know which accounts need re-engagement before renewal - so your team acts early and retains revenue that's already been earned.
- Spot expansion and upsell opportunities based on what's actually being said in calls, emails, and meetings - at scale.
Walk into every room with the full story.
- See the full revenue picture in one place: team performance, account health, pipeline momentum, and where the business is tracking against plan.
- Ask the hardest questions and get straight answers: 'Where is growth coming from?' 'What's our biggest risk?' 'What's driving the gap between where we are and where we planned to be?'
- Every answer grounded in complete activity data and your specific business context - trained on how your business actually sells.
Real results from teams that made the switch
Get the full Backstory on your business.
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FAQ
How does Backstory get to an answer - what's it pulling from?
Backstory captures every email, meeting, call, and chat your team has had - automatically matched to the right deals and accounts. It then reasons over that complete history to identify what's actually happening: where momentum is building, where risk is emerging, and what patterns across your business predict outcomes. The answer isn't a model's generic prediction. It's grounded in your actual deal history and what has worked - and hasn't - in your specific business.
What kinds of questions can I ask Backstory directly?
Ask anything you'd normally chase down across five systems. Backstory answers in seconds, grounded in your complete activity history, CRM data, and deal patterns:
Forecast Health
- Is my commit defensible?
- Which commits are backed by actual activity?
- What needs to move for us to hit the number?
Deal Risk
- Which deals are at risk of slipping?
- Which deals have stalled and why?
- What changed in this deal since last week?
Stakeholder Coverage
- Is the economic buyer engaged?
- Which champions have gone dark?
- Are we multi-threaded in this account?
Coaching and Execution
- Which reps are following the playbook?
- Where are the execution gaps?
- What does a winning deal pattern look like in our business?
For board meetings, Waterfall Charts show exactly what moved - slipped deals, new pipeline, wins, losses - so you can explain variance with evidence, not a best guess.
Can I use Backstory to prep for a board meeting or QBR?
Yes. Waterfall Charts show exactly what moved in your forecast - slipped deals, new pipeline, wins, losses - so you can explain variance in seconds. Walk in with the full story and a specific action plan. And if the board challenges a number, pull up the underlying engagement data in real time. No more defending forecasts with "the rep said it's solid."
Is the AI's reasoning transparent or is it a black box?
Transparent. Every risk flag and recommendation shows the underlying data - which conversations, which engagement patterns, which signals drove the answer. Click into any insight and see exactly what's behind it. You can defend the number because you can show the evidence.
How is this different from just looking at my CRM dashboards?
CRM dashboards show what got logged. Backstory answers what it means. One requires you to assemble a point of view from static reports. The other tells you what's real, what's at risk, and what to do - without waiting on anyone to update a field.
Does Backstory capture partner and co-sell activity?
Yes. Backstory captures activity across your full revenue motion - including partner and co-sell engagements - and matches it to the right accounts and opportunities. You can see how partners are influencing deals: which contacts they're engaged with, where they're adding momentum, and where gaps exist. You get the complete picture of every deal, not just what your direct team touched.