Trusted by sales leaders at NVIDIA, OpenAI, Red Hat, HPE, Zscaler, and Rubrik - and 100,000+ sellers daily.
For a company our size, multiply those time savings across every rep and manager globally - Backstory basically pays for itself before you even count the deals caught earlier.
Reagan Lucas
Sales Process Coach
Visibility into activity, pipeline, and execution fuels better decisions, faster corrections, and more predictable outcomes - without requiring reps to change their workflow.
Andrew Brown
Senior Vice President and Chief Revenue Officer
With Backstory, we removed the guesswork from our sales process. The data is clean, insights are actionable, and our team finally has a shared view of every deal in pipeline.
Esther Friend
Former VP of Sales Efficiency and Transformation
If reps aren't in a multi-threaded deal, Backstory flags it. That lets us act fast - asking who we need to get in front of before the gap becomes the reason we lost the deal.
Toby Carrington
Chief Business Officer
With Backstory, you see if reps are single-threaded and the quality of their interactions. It's one thing to diagnose a pipeline problem. Backstory helps you actually fix it.
Mitch Beck
Head of Digital Sales at Pluralsight
We started thinking about automation and deal tracking. We quickly learned Backstory supports the entire revenue cycle. That shift - and that partnership - changed how we sell.
Jonathan Gray
Senior VP at TTEC
With Backstory, we can see what's actually happening in the field - and we know exactly what to work on, whether that's coverage gaps or finding the right people for key roles.
Eric Chapman
Vice President Sales Operations and Enablement
What matters is adoption, enforceability, and CRM compliance. Backstory integrated in a few clicks and guarantees high usage of our chosen sales methodology. Simple as that.
Spencer Hodson
Vice President of Global Sales Operations and Development
When you step into a new leadership role, you wonder if you can trust the existing data. Because of Backstory, I know I can - and I run my entire sales org confidently off it.
Julian Dimery
Sr. Director of Sales
Every customer-facing activity is captured in Salesforce automatically - contact created, tied to the right opportunity, no extra effort from the team. CRM hygiene solved.
Clark Green
VP, Global Revenue Operations
Every revenue leader has the same questions. Backstory answers them.
Are our deals qualified?
Eversign - No critical event
Apex - Paper process unknown
Epsilon - No pain identified
What changed in this deal since last week?
Legal sent redlines. Competitor appeared in deal.
What does a winning deal look like in our business?
70+ engagement score, 3 execs, one on-site.
Where should my team be focused?
Eversign - New champion needed. Start with Raul.
Apex - Displace the competitor.
Epsilon - Get legal on the phone.
Are we multi-threaded in this account?
No. One contact owns 90% of engagement.
Is the economic buyer engaged?
No. Silent for 30 days.
Which deals are at risk and why?
Eversign - Champion gone
Apex - Engagement dropped
Epsilon - Legal missing
What's going to slip this quarter?
Four deals. Single-threaded, no next steps.
Is my commit defensible?
No. Three deals missing the economic buyer.
Built for the decisions that move revenue.
Explain the number
See the true health of each deal. Know what changed in the forecast and why - before someone asks you on a call.
Protect revenue
Find risks before they cost you the deal. Deals losing steam, missing stakeholders, weak engagement - flagged early.
Focus the team
Know which deals to push. Adjust coverage. Give your managers the context they need for the right coaching calls.
Built into the way you already work.
Works across your existing stack
Backstory works across your CRM, email, calendar, and call tools. It turns raw activity into clear answers about deal health and pipeline risk.
No manual entry required
Every customer interaction is captured on its own. Your CRM stays current. Your reps don't do anything extra.
Trained on your own deal history
Backstory has processed billions of deals over nine years. It knows the patterns behind how deals close - so you see risk sooner and know what to do next.
Is Backstory right for your team?
You don’t need Backstory if:
Your CRM is always current and complete
You already have real-time visibility into every deal
Your team has hours for manual pipeline reviews
Your forecast never surprises you
You need Backstory if:
Your forecast changes week to week and you need to know why
You find out about problems after you could have fixed them
Your team spends more time updating systems than selling
You're making calls based on incomplete information
Proof from the people closest to the revenue.
See what Backstory can do for you.
See what Backstory can do for you.
Built for your role.
See more. Sell better.
See how Backstory turns activity into answers in 30 minutes.
Why are you still waiting for answers you could have today?
Every email, call, and meeting captured automatically. Every deal scored and
forecasted in real time. No more stale CRM data or gut-feel decisions.
