Platform - Get Answers to Your Hardest Revenue Questions

TRUSTED BY 100,000+ Sellers AT TOP ORGANIZATIONS

4.5/5 (630 Reviews) on G2

Every revenue leader has the same questions. Backstory answers them.

Are our deals qualified?

Eversign - No critical event Apex - Paper process unknown Epsilon - No pain identified

What changed in this deal since last week?

Legal sent redlines. Competitor appeared in deal.

What does a winning deal look like in our business?

70+ engagement score, 3 execs, one on-site.

Where should my team be focused?

Eversign - New champion needed. Start with Raul. Apex - Displace the competitor. Epsilon - Get legal on the phone.

Are we multi-threaded in this account?

No. One contact owns 90% of engagement.

Is the economic buyer engaged?

No. Silent for 30 days.

Which deals are at risk and why?

Eversign - Champion gone Apex - Engagement dropped Epsilon - Legal missing

What's going to slip this quarter?

Four deals. Single-threaded, no next steps.

Is my commit defensible?

No. Three deals missing the economic buyer.

Built for the decisions that move revenue.

Explain the number

See the true health of each deal. Know what changed in the forecast and why, before someone asks you on a call.

Protect revenue

Find risks before they cost you the deal. Deals losing steam, missing stakeholders, weak engagement. All flagged early.

Focus the team

Know which deals to push. Adjust coverage. Give your managers the context they need for the right coaching calls.

Built into the way you already work.

Works across your existing stack.

Backstory works across your CRM, email, calendar, and call tools. It turns raw activity into clear answers about deal health and pipeline risk.

No manual entry required.

Every customer interaction is captured on its own. Your CRM stays current. Your reps don't do anything extra.

Trained on your own deal history.

Backstory has processed billions of deals over nine years. It knows the patterns behind how deals close - so you see risk sooner and know what to do next.

Is Backstory right for your team?

You don’t need Backstory if:

Your CRM is always current and complete

You already have real-time visibility into every deal

Your team has hours for manual pipeline reviews

Your forecast never surprises you

You need Backstory if:

Your forecast changes week to week and you need to know why

You find out about problems after you could have fixed them

Your team spends more time updating systems than selling

You're making calls based on incomplete information

Customer Testimonials

Real words from revenue leaders.

Trusted by 500,000+ GTM teams to turn every signal into a revenue decision.

75-85%

Reduction in manual data entry

In high-performing sales teams, clarity is everything - visibility into activity, pipeline and execution is what fuels better decisions, faster course of correction, and more predictable outcomes.

Andrew Brown

Senior Vice President and Chief Revenue Officer

1,000+

Manager hours projected to be reclaimed

2 - 3x

FORECAST + PIPELINE VISIBILITY

1,000+

Seller hours saved per year

If you can't measure engagement with your customers, you end up with a hope strategy - not just as an individual rep, but as a business.

Jonathan Buckle

SVP Americas

SELLERS COVERING THE AMERICAS

RELATED DIRECTORY

See what Backstory can do for you.

For Sales Leaders

Roles

Know which deals are slipping, why, and where your team needs you - before it shows up in next week's forecast.

For Revenue Operations

Roles

Run your forecast on data you can trust. Every rep activity captured, every CRM record current - without chasing anyone for updates.

For Executives

Roles

Walk into every pipeline review knowing which deals are real, which are at risk, and what your team needs to do before the quarter closes.

See Backstory in action, no meeting required

Watch Instant Demo Read AI Buying Guide

Which deals are real?

Know before the call. Spot risk before it becomes a miss. Cover the quarter before it closes.