sales leader
Know exactly what to do next in every deal.
What's changed in the deal?
Who should I engage next?
What's the next best step?
Backstory gives you clear answers about these questions and more, so you can move faster, stay focused and close more business.
Move deals forward with confidence
Take the right next step for every customer
Identify missing stakeholders or weak engagement
Prioritize where to spend your time
Focus where momentum is building or breaking
Improve outcomes while simplifying your workflow
Keep selling instead of managing process
Key Outcomes
More time selling.
See the full context behind every deal — what changed, why it changed, and how it impacts your forecast.
Faster deal progression.
Surface stalled momentum, missing stakeholders, and weak engagement early — before risk turns into slippage.
Stronger results.
Prioritize the deals that will move the needle, close coverage gaps, and guide coaching with real activity insights.
In high-performing sales teams, clarity is everything - visibility into activity, pipeline and execution is what fuels better decisions, faster course of correction, and more predictable outcomes.
Andrew Brown
Senior Vice President and Chief Revenue Officer
Red Hat
For a company our size, if you multiply those time savings across every rep and manager globally - Backstory basically pays for itself before you even count the deals caught earlier.
Reagan Lucas
Sales Process Coach, AMD
AMD