sales leader
Know exactly what to do next in every deal.
What's changed in the deal?
Who should I engage next?
What's the next best step?
Backstory gives you clear answers about these questions and more, so you can move faster, stay focused and close more business.
Move deals forward with confidence
Take the right next step for every customer
Identify missing stakeholders or weak engagement
Prioritize where to spend your time
Focus where momentum is building or breaking
Improve outcomes while simplifying your workflow
Keep selling instead of managing process
Key Outcomes
More time selling.
See the full context behind every deal — what changed, why it changed, and how it impacts your forecast.
Faster deal progression.
Surface stalled momentum, missing stakeholders, and weak engagement early — before risk turns into slippage.
Stronger results.
Prioritize the deals that will move the needle, close coverage gaps, and guide coaching with real activity insights.
In high-performing sales teams, clarity is everything - visibility into activity, pipeline and execution is what fuels better decisions, faster course of correction, and more predictable outcomes.
Andrew Brown
Senior Vice President and Chief Revenue Officer
Red Hat
For a company our size, if you multiply those time savings across every rep and manager globally - Backstory basically pays for itself before you even count the deals caught earlier.
Reagan Lucas
Sales Process Coach
AMD
Trusted by sales leaders at OpenAI, Red Hat, HPE, Zscaler, and Rubrik, and 100,000+ sellers daily.
For a company our size, multiply those time savings across every rep and manager globally - Backstory basically pays for itself before you even count the deals caught earlier.
Reagan Lucas
Sales Process Coach
Visibility into activity, pipeline, and execution fuels better decisions, faster corrections, and more predictable outcomes - without requiring reps to change their workflow.
Andrew Brown
Senior Vice President and Chief Revenue Officer
With Backstory, we removed the guesswork from our sales process. The data is clean, insights are actionable, and our team finally has a shared view of every deal in pipeline.
Esther Friend
Former VP of Sales Efficiency and Transformation
If reps aren't in a multi-threaded deal, Backstory flags it. That lets us act fast - asking who we need to get in front of before the gap becomes the reason we lost the deal.
Toby Carrington
Chief Business Officer
With Backstory, you see if reps are single-threaded and the quality of their interactions. It's one thing to diagnose a pipeline problem. Backstory helps you actually fix it.
Mitch Beck
Head of Digital Sales at Pluralsight
We started thinking about automation and deal tracking. We quickly learned Backstory supports the entire revenue cycle. That shift - and that partnership - changed how we sell.
Jonathan Gray
Senior VP at TTEC
With Backstory, we can see what's actually happening in the field - and we know exactly what to work on, whether that's coverage gaps or finding the right people for key roles.
Eric Chapman
Vice President Sales Operations and Enablement
What matters is adoption, enforceability, and CRM compliance. Backstory integrated in a few clicks and guarantees high usage of our chosen sales methodology. Simple as that.
Spencer Hodson
Vice President of Global Sales Operations and Development
When you step into a new leadership role, you wonder if you can trust the existing data. Because of Backstory, I know I can - and I run my entire sales org confidently off it.
Julian Dimery
Sr. Director of Sales
