Intent Signals + Sales Engagement: The Secret to Pipeline Growth

We’re four weeks into the year, and your CEO wants to know: where’s the pipeline? Why are we behind? 

Maybe you didn’t realize that as a marketing leader, you’d be signing up for a target this specific—but here you are, and the pressure is real.

The good news: the accounts you need are already telling you who they are. Intent data shows which accounts are actively researching a problem you solve, visiting pricing pages, downloading comparison guides, searching category terms. Paired with a sales engagement motion built to act on it fast, it’s a pipeline creation machine.

The gap most teams have isn’t visibility into intent. It’s the handoff. Marketing sees the signal. Sales doesn’t act on it in time, doesn’t act on it with the right context, or doesn’t act on it at all because the buying group is bigger than one contact and nobody mapped who else needs to hear from you.

Three things close that gap: engaging every high-intent account, not just the ones that fill out a form; building a buyer-centric experience that meets each stakeholder where they are in the research process; and identifying the gaps in buying group engagement before a deal stalls on a stakeholder nobody talked to.

Get the right buyers the right information from sales at the right time – and you’ll come out on the other end as a hero to the team as you watch the high intent accounts move from low engagement to new pipeline. 
Want to go into your sales and marketing alignment meetings with confidence this year? Let’s partner together on your pipeline creation machine.

See how Backstory turns intent and engagement data into pipeline you can trust.