Forrester RO&I Wave - Backstory.ai Named Strong Performer

This week, Forrester released the first ever Revenue Operations and Intelligence Wave, where Backstory.ai has been named a strong performer. We’re thrilled to be included as a mission-critical part of how enterprise revenue teams operate.

The buyer's journey has changed shape. Forrester found that enterprise buying committees now navigate an average of 27 touchpoints before a deal closes, up from 17 just a few years earlier. More stakeholders, more channels, more moments where a deal can quietly stall without anyone in revenue leadership noticing until the forecast call.

Most revenue teams try to answer that complexity with more tools—a dashboard for pipeline, a separate one for forecasting, another for rep activity. Each one adds a data silo instead of closing one. Backstory.ai’s approach starts from a different premise: unify the revenue activity data first, across every silo, so the insight on top of it can actually be trusted.

That data-first foundation is what let us integrate with the sales tech stack teams already run, rather than asking them to rip and replace, while still delivering pipeline visibility and rep productivity gains that show up in the forecast, not just the dashboard.

When all teams are operating off of a trusted set of GTM data and insights, it’s a roadmap for true, best in class performance—the most powerful tool to operationalize the behaviors that define success and align an organization’s entire selling ecosystem to maximize growth. 

Learn more about what makes Backstory.ai the only data-first RO&I solution for the enterprise.

See how Backstory’s data-first approach earned the recognition.