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The Framework Nobody Hands You Until You've Already

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Best practices and insights to
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Discover articles that help GTM and RevOps teams improve pipeline, process, and execution.

The Pod Team Is Joining Backstory

Jason Ambrose · September 22, 2026

Pipeline Visibility

You Shouldn't Have to Go Looking for Your Answers

Every answer this month lands where you already are: your meetings, your inbox, your CRM.

Stephanie Madsen · August 17, 2026

Your LLM Is Not Your System of Record

Elizabeth Hayes · July 28, 2026

Stop Guessing. Your Team Has Been Here Before.

Every sales org has been here before. Find the deals that match your situation - and what it took to win them - in your data.

Stephanie Madsen · July 21, 2026

The SaaS model was built for humans. Agents don't care.

Vendors are bolting AI onto systems built for humans. That's not going to work. Here's why agents need a different foundation.

Jason Ambrose · April 1, 2026

Before You Blame AI, Look at What It's Running On

Most AI sales investments underdeliver for the same reason: incomplete data. Here's how to spot the real problem before you sign anything.

Spence Lee · March 25, 2026

Stop finding out too late.

Every week without this, a deal slips that didn't have to.
See how Backstory works in 30 minutes.