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4 Manufacturing Industry Trends That Could Derail Your Sales Targets

Like most industries, buying preferences in manufacturing are going digital. Read four trends that will impact your sales and GTM efforts.

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According to Deloitte, 95% of manufacturing leaders agree that automation and AI are critical to their company’s future success. Yet, most efforts to date have focused on manufacturing lines and distribution – not on the go-to-market (GTM) functions responsible for actually marketing and selling products or services. Here are four trends that highlight why your organization can't afford to be among the laggards.

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