Trusted by sales leaders at OpenAI, Red Hat, HPE, Zscaler, and Rubrik - and 100,000+ sellers daily.
Coaching on instinct doesn't scale.
That's a status update. You didn't lose the customer on the renewal call. You lost them three months ago — when your champion left, when engagement dropped, when the executive sponsor stopped taking meetings.
Single-threaded and slipping
Your rep says the deal is progressing. Backstory shows the only person they've contacted in 30 days is the one who never buys. That's a coaching conversation — if you can see it.
You're coaching the outcome, not the behavior
By the time a deal closes lost, the coaching moment is gone. The pattern that caused it is still happening in five other deals right now.
Generic feedback won’t change a thing
"You need to multi-thread more" lands differently when you can show exactly which deals are single-threaded, which stakeholders are missing, and what it's cost your team historically.
See exactly where each rep needs help.
When a rep is working deals the wrong way, you see it before the outcome tells you.
Backstory tracks engagement across every deal — who's involved, how often they're contacted, and whether the right people are in the room.
- Know which reps are consistently single-threaded — and which deals are at risk because of it
- See where reps are missing economic buyers, champions, or executive sponsors
- Spot reps who are over-indexed on low-influence contacts
- See deals where your rep is working hard but the buyer has gone quiet — the ones that look busy but aren't going anywhere.
Coach what works at your company
Backstory's guidance is built on all of the deals that your sales team has closed. It knows which behaviors, stakeholder patterns, and engagement sequences have historically closed business at your company. So when you coach a rep, you're not citing theory — you're citing what actually works here.
- See how closed-won deals were worked: who was involved, what the engagement pattern looked like, when the key moments happened
- Compare any active deal against your own closed-won history — and show the rep exactly where they're off-track.
Turn deal reviews into coaching sessions.
When you walk into a 1:1, you already know what happened in every deal. Which stakeholders went dark. Which next steps never got created. Where engagement dropped off. You spend the time coaching, not catching up.
- Get a complete picture of rep activity before every review — no prep required
- See which deals changed since last week and why
- See where deals stalled and why — so the next coaching conversation is about the pattern, not just the deal.
Coach the whole team. Not just the deals that get brought up.
Backstory makes it possible to see what separates your top reps from the rest — and give every rep on your team the same clarity about what good looks like. Coaching at scale stops being a calendar problem when you have the data to back it up.
- Identify the behaviors that correlate with wins at your company
- Surface coaching opportunities across your entire team — not just the deals that come up in the forecast call
- Track improvement over time: are reps acting on what you're coaching?
What changes when your team has the answers.
With Backstory, you can actually see where people are spending their time, are they single-threaded or not, and what the quality of their interactions are. It's one thing to diagnose, it's another thing to cure.
FAQ
Common questions.
How is this different from call recording tools?
Call recording tools capture what happened on calls. Backstory captures what's happening across the entire deal — every email, meeting, and touchpoint — and tells you what it means for the rep's chances of closing. You're not reviewing transcripts. You're seeing patterns.
Does this require reps to change how they work?
No. Backstory captures activity automatically from the tools your team already uses. Reps don't log anything new. Managers just get more to work with.
Can I use this alongside my existing sales methodology?
Yes. Backstory is configurable to reflect your CRM setup and sales methodology. The coaching signals it surfaces are grounded in your process — not a generic framework.
What does Backstory actually show me about rep performance?
Who they're engaging, how often, at what seniority level, with what buying influence. Which deals have gaps in stakeholder coverage. Where engagement is dropping. How their activity patterns compare to reps who close similar deals. Everything you'd want to know before you coach — available before you ask.
Will this help me with new rep ramp time?
Yes. New reps can see exactly what winning deals look like at your company from day one. That's not a benchmark — it's your actual deal history. Managers can spot where new reps are missing the mark earlier, and course-correct faster.
