For VP Sales & CROs

Your reps are working. Your CRM isn't watching.

Calls go unlogged. Emails disappear. Meetings happen off the record. You're forecasting on maybe half of what's actually happening.

80% of accounts are missing activity.

Not because reps aren't working them. Because the work never made it into the CRM.

You can't forecast what you can't see.

Every forecast built on incomplete data has a hidden error rate. You find out when the quarter ends wrong.

Coaching on what reps say happened.

Not what actually did. That's a gap that compounds every review cycle.

Single-threaded deals look healthy.

Without full contact coverage data, you can't see the accounts going dark until it's too late.

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Thank you for contacting us. We're excited to show you how People.ai can help you unlock growth for your sales, marketing, and RevOps teams. Look for an email from us to get things started.

How People.ai works

We connect what your team does every day to real revenue outcomes.

Capture everything automatically

Every email, meeting, call, and deal update. From every tool your team already uses. No manual logging.

Connect activity to outcomes

See which actions close deals, which stall pipeline, and what your best reps do differently.

Answer questions in plain English

Ask a question. Get an answer. No dashboards to build. No reports to wait for.

Trusted by sales leaders at NVIDIA, OpenAI, Red Hat, HPE, Zscaler, and Rubrik - and 100,000+ sellers daily.

OpenAI
Zscaler
Rubrik
Elastic
Dataiku
The power of Backstory’s SalesAI is transparency. It easily uncovers all of the interactions that are happening across the team, and puts them right at my fingertips. It helps us to drive alignment across our entire organization.
Francesco Lanzoni
VP of Global Operations
Cyberark
Braze

In high-performing sales teams, clarity is everything - visibility into activity, pipeline and execution is what fuels better decisions, faster course of correction, and more predictable outcomes.

Andrew Brown
Senior Vice President and Chief Revenue Officer

20 minutes. Your actual data.

No slides. No generic demo. We pull up your accounts, show you what's there — and what's missing. You leave knowing exactly where the gap is.