Key Benefits / Features
Visualized Buying Groups
Visualizes complex buying groups, their activities, and level of engagement so reps can understand the role that each stakeholder plays in driving a deal forward
Stakeholder Gap Identification
Enhance deal execution by helping reps identify gaps and engage missing stakeholders with accurate contact info
ZoomInfo-Powered Workflows
Streamlines workflows by enabling users to search ZoomInfo for contacts by name, email, or title, and add new contacts to a People.ai Relationship Map directly in the CRM
Access to Industry - Leading Data
Gives reps and BDRs access to ZoomInfo’s industry-leading contact database, which has over 65M verified phone numbers and 150M verified email addresses
Strategic Stakeholder Engagement
Enables reps to take a strategic approach that allows them to identify the correct stakeholders, engage them, and win larger deals, faster
CRM-Native Relationship Maps
Relationship Maps are directly available in your CRM where they can be easily viewed, used, and edited across the org
In high-performing sales teams, clarity is everything - visibility into activity, pipeline and execution is what fuels better decisions, faster course of correction, and more predictable outcomes.
With Backstory data, we can see what's actually happening in the field - and we know exactly what to work on, whether that's coverage gaps or finding the right people for key roles.
The data that we get from Backstory is leveraged across leaders, managers, enablement, and revenue operations to finetune our strategy and drive high-performance across our entire sales org. Backstory lets us easily see what's working - and what's not.
Want to be the first to experience?
With Backstory + Zoominfo, reps have a comprehensive view of large groups of stakeholders and can ensure they are investing time in the contacts and activities that will move deals down the pipeline.
Get on our list to be the first to try when the integration becomes available.
