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Key Benefits / Features
From Notes to Automation
Goodbye, note-taking. Hello, automation! Fuel your CRM with complete visibility into all digital engagements. Improve seller productivity and allow sellers to do what they do best – sell!
Deep Buyer Understanding
Gain a deep understanding of “who is who,” including time spent across engagement channels and previous deals each buyer contact was involved in. Allow sellers and revenue leaders to strategically plot next steps, derisk deals, and drive more revenue – quicker!
Scalable Sales Coaching
Coach at scale by unlocking deep details into every GTM engagement. Showcase best practices from day one, improving team performance and providing the best customer experience – all while driving more revenue.
Single Source of Truth
Complete, accurate data is now the single source of truth across the GTM function, bringing visibility and removing friction. The results? Predictable growth, improved forecast accuracy, and a scalable GTM motion.
Holistic Engagement View
Gain a holistic view of all engagements, enhanced with rich attendee data within your existing tech stack – no change management required.
Smart Data Capture & Enrichment
Tap into the only solution that accurately filters out private information, matches the right engagement data to the right CRM records, and automatically creates and continuously enriches contacts in your CRM.
In high-performing sales teams, clarity is everything - visibility into activity, pipeline and execution is what fuels better decisions, faster course of correction, and more predictable outcomes.
With Backstory data, we can see what's actually happening in the field - and we know exactly what to work on, whether that's coverage gaps or finding the right people for key roles.
The data that we get from Backstory is leveraged across leaders, managers, enablement, and revenue operations to finetune our strategy and drive high-performance across our entire sales org. Backstory lets us easily see what's working - and what's not.
