6sense

Today’s B2B buyers are anonymous, fragmented and resistant.

Together, 6sense + People.ai enable revenue teams to prioritize the right leads, easily uncover in market accounts and all relevant members of buying teams

6sence People.ai Integration Diagram

Key Benefits / Features

Automatic Contact Discovery

Automatically uncover and update all contacts and contact roles engaged in buying cycles.

Smarter Predictive Models

Enhance predictive models with activities recorded in CRM to better prioritize lead and contact engagement.

Holistic Account Engagement View

Give a complete picture of sales of all engagement and reach within accounts.

Targeted Engagement

Engage the right contacts with the right content and campaigns at the right time.

Gap Identification & Correction

Identify and correct engagement gaps for high-value in-market accounts.

How It Works

6sense delivers AI insights that give revenue teams the ability to uncover demand signals, prioritize accounts and actions, and engage B2B buying teams.

People.ai’s Enterprise Revenue Intelligence Solution captures all CRM activities, contacts, and contact roles for accounts engaged in deal cycles — and keeps them evergreen with continually updated information.
With 6sense and People.ai, you can uncover the complete buying team for in market accounts, enhance predictions and prioritization for leads and contacts, and orchestrate engagement with high-value, priority accounts.

Trusted by sales leaders at NVIDIA, OpenAI, Red Hat, HPE, Zscaler, and Rubrik - and 100,000+ sellers daily.

No account manager has ever freely given up a customer. Backstory lets us make unemotional, data-driven decisions around account segmentation. The numbers don't lie.
Tom Bluck
Sr. Product Owner, AVEVA Sales Platforms
OpenAI
Zscaler
Elastic
AMD
For a company our size, multiply those time savings across every rep and manager globally - Backstory basically pays for itself before you even count the deals caught earlier.
Reagan Lucas
Sales Process Coach
Dataiku
Backstory's SalesAI uncovers every interaction happening across the team and puts them at my fingertips. That visibility drives alignment across our entire organization.
Francesco Lanzoni
VP of Global Operations
Cyberark
Braze
Red Hat
Visibility into activity, pipeline, and execution fuels better decisions, faster corrections, and more predictable outcomes - without requiring reps to change their workflow.
Andrew Brown
Senior Vice President and Chief Revenue Officer

Stop Managing Tools. Start Moving Deals.