What Does it mean to “know more”
Backstory answers your revenue questions. Direct. Traceable. Right where you work.
That's Knowing More.
You already have a CRM, call recordings, dashboards, a RevOps team, and more than one AI initiative. None of it tells you what actually happened to a deal. Especially in complex selling motions, your next action deserves to be based on the actual facts.
01
Know Who
Knowing who to engage to solve issues before they cause financial losses.
02
Know When
Knowing when the deal is slipping in real time rather than when reported.
03
Know Why
Knowing why the champion decided to get cold feet without even needing to ask.
04
Know Where
Knowing where the deals are in the pipeline based on the evidence, not best guess.
Visibility into activity, pipeline, and execution fuels better decisions, faster corrections, and more predictable outcomes - without requiring reps to change their workflow.
Andrew Brown
Senior Vice President and Chief Revenue Officer
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