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Webinar
Your Deal Doesn't Die in the Meeting. It Dies in Between.
Great call. Stalled deal. Here's what's happening between.
October 21, 2026 9:00 AM
PST
Speakers
Krysten Conner
Enterprise Sales Expert
Most deals don't stall because the pitch was weak. They stall in the 95% of the cycle that happens when no rep is in the room — while your champion is trying to sell the deal internally, alone, to people who never saw your demo.
Krysten Conner spent 12 years closing enterprise deals at Salesforce, Tableau, and Outreach, including a 47.6% win rate and 14x territory growth. In this session, she'll break down what actually moves a deal once you leave the meeting:
- Why multi-threading isn't a nice-to-have. Right person, right message, right time — and what happens when you skip it.
- The real objection nobody says out loud. It's not price. It's "what if this doesn't work and my name is on it." How to sell to that fear directly instead of ignoring it.
- Why case studies and feature lists don't close deals anymore. What to send instead when your champion needs to go convince someone else.
If you're an AE tired of watching deals slip after a "great call," this is the session that explains why — and what to do differently.