TRUSTED BY 100,000+ Sellers AT TOP ORGANIZATIONS
4.5/5 (630 Reviews) on G2
ON-DEMAND
Your AI Is Giving Three Teams Three Different Answers
What RevOps has to fix before AI can bring alignment to a GTM team.
Speakers
Rosalyn Santa Elena
Vice President, GTM Operations, SingleStore
Chad O'Connor
Chief Revenue Officer
Backstory
Marketing is running an AI agent on campaign data. Sales is asking Copilot about pipeline. Finance is modeling off a Salesforce export. All three get a confident answer.
None of the answers match.
The problem is not the models. It is that every team pointed a different tool at a different fragment of the same revenue story, and nobody owns the layer underneath.
Rosalyn Santa Elena has spent 20+ years building and fixing revenue infrastructure at enterprise companies and high-growth startups, and now coaches RevOps leaders through exactly this moment. She joins Backstory to talk about what actually has to be true before AI can align a GTM team instead of quietly fragmenting it further.
What we will get into:
- Why AI adoption exposes data problems that dashboards used to hide, and why it surfaces them as confidence rather than errors.
- The questions to ask before you approve another AI tool for another function.
- Where RevOps should own the data layer versus where it should stay out of the way.
- How to tell whether your team has an alignment problem or a data problem, because the fixes are not the same.