TRUSTED BY 100,000+ Sellers AT TOP ORGANIZATIONS
4.5/5 (630 Reviews) on G2
Webinar
Who Actually Signs in December? Closing the Year With the Buyers Who Decide.
How to find and reach the approvers your CRM doesn’t know about
December 8, 2026 9:00 AM
Speakers
Samantha McKenna
CEO & Founder of #samsales
Three weeks before year-end, the deal looks ready. Your champion is engaged, the paperwork is moving and the close date hasn’t slipped. Then a CFO that nobody has met asks for one more review, and the deal rolls into next year.
The people who decide late-year deals often never join a call. They appear in a forwarded email or in a line like “I need to run this by finance,” and the CRM has no record of them.
Samantha McKenna, founder of #samsales, for a practical session on reaching those buyers before the calendar runs out.
You’ll Learn
- A way to spot the approvers in your top deals who have been mentioned but never met
- Outreach to an executive you’ve never spoken to that gets a reply in December
- Questions to ask your champion this week that show you the real sign-off path
Bring your top five deals. Save your seat for Tuesday, Dec 8, 9am PT.