On-Demand Webinar: Why Bad Information Is Behind Every Missed Number

Most revenue teams are reactive by nature. A deal slips, a forecast misses, a quarter closes short and then the post-mortem starts. But the signals were there. They're always there. The problem is that by the time bad information shows up as a missed number, it's already too late to do anything about it. It's 2026 and everyone is looking for historical facts and trends. It's not about the symptoms, it's about catching the illness before it spreads.

In this session, Richard Harris and Backstory make the case for getting ahead of it. Not by working harder or running more pipeline reviews, but by understanding the historical patterns, engagement trends, and deal signals that tell you where things are heading before the damage is done. The teams winning right now aren't reacting faster. They're seeing further.

You'll leave with:

• A framework for reading deal and account trends early, so you're acting on where things are going, not where they've been.
• A clear picture of the specific signals that show up weeks before a deal slips, a forecast misses, or a rep goes off track.
• Practical ways to shift your team from reactive reviews to predictive decisions, at every level from rep to CRO.