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People.ai is now Backstory.
ON-DEMAND
On-Demand Webinar: Show Me You Know Me: The Skill That Saves Deals
ON-DEMAND WEBINAR
Your deals aren't losing to competitors. They're dying from neglect.
The same surface-level research that gets your cold emails ignored is killing deals in your pipeline and customers after the sale. When you don't truly know your buyer, you miss the warning signs. The deal slips. The customer churns. And by the time you see it, it's already gone.
Join Sam McKenna, who created the #ShowMeYouKnowMe methodology that gets 7x the reply rate, and Natalie Wolf, who's scaled customer success orgs that deliver world-class retention, for a conversation about what it takes to know your buyers and customers deeply—from first touch through renewal and beyond.
You'll walk away knowing:
- Why shallow personalization is killing your deals and your retention
- How to spot risk before it surprises you—whether it's a stalled deal or a quiet customer
- How Sam McKenna used #SMYKM to get 7x the reply rate compared to industry average
- How to build deep buyer intelligence without the manual work