It’s the final stretch of the year, and every deal counts.

It’s the final stretch of the year, and every deal counts. But creating urgency isn’t about pressure or discount; it’s about alignment. How do we help buyers want to move quickly, not feel forced? 

Too much pressure kills deals, and manually chasing stalled opportunities wastes valuable time. Top reps don’t just work harder, they work smarter. They use data to pinpoint the moments buyers are ready to act, automate the noise, and focus on what really matters–building real connection that propels deals ahead.

Join Sam McKenna, CEO and Founder of #samsales, and Chris Carrow, Regional VP of Sales at Backstory.ai, for a high-impact session exploring how AI transforms urgency from a sales tactic into a natural buyer behavior.

You'll walk away with:

• Key signals that predict when buyers are ready to move
• Techniques to connect timing to logic, so buyers understand why timing matters
• Multi-threading strategies that build momentum on both sides of the deal
• Early warning systems that surface risks before they stall momentum

Stop chasing deals. Start closing them. Learn how AI and human insight combine to create the urgency that actually works.