Chris Etterman

Chris Etterman is a Sales Leader at Backstory with nearly four years on the team. Before People.ai, he spent over four years as an Enterprise Account Executive at Blend and four years at Salesforce working with large financial services and enterprise customers. He's been in B2B SaaS sales for over a decade and writes about the gap between how revenue leaders think pipeline visibility should work - and what it actually takes to get an answer on a Monday morning.