Trusted by sales leaders at NVIDIA, OpenAI, Red Hat, HPE, Zscaler, and Rubrik - and 100,000+ sellers daily.
You have a CRM.
You have call recordings.
The tools aren't broken. They just weren't built to answer the question you're really asking: which deals are real?
Your CRM shows what reps remembered to log. Your forecasting tool predicts based on that same incomplete data.
None of them show you proof.
You're the last to know
A buyer stops responding. A champion goes dark. By the time it shows up on a forecast call, it's too late to do anything about it.
You can't trust the number
Your forecast is only as good as what reps remembered to log. You don't know which deals are real and which ones are wishful thinking.
You see the problem, not the fix
Your gut says a deal is slipping. Your tools show you a dashboard. Neither one tells you what to do about it.
Backstory gives you a direct answer on every deal — backed by evidence.
Not a score. Not a prediction. A direct answer with the proof behind it.
Know which deals are going quiet.
When a buyer stops responding, Backstory flags it immediately — before the deal stalls. You'll see who went dark, when it happened, and the last touchpoint on record.
See exactly why deals are stuck.
Missing decision-makers. No next steps. Only one person from the buying team involved. Backstory names the gap and shows you the activity that proves it.
Know if your forecast is defensible.
Every deal in your commit gets checked against real activity. You'll know which numbers you can stand behind — and where you need to act before the quarter closes.
Know what to do next.
Backstory tells you what to do next — based on how your team has closed similar deals, not a generic playbook.
Other tools record activity. Backstory drives revenue.
Your current tools were built to show you data. Backstory was built to give you the answer.
How Backstory works.
Capture everything
Every email, call, and meeting is logged automatically from the tools your team already uses. Reps don't change a thing. The CRM reflects what's actually happening.
Connect activity to your deals
Backstory maps every touchpoint to your open pipeline — using two years of your actual deal history, not a generic benchmark. It flags weak engagement, missing contacts, and deals losing steam before you have to ask.
Get a direct answer
Not a chart to read. Not a score to interpret. A plain-language answer: this deal is at risk, here's why, here's what to do — delivered inside Salesforce or whatever tool your team already uses.
What changes when your team has the answers.
What revenue leaders say.
Loved by teams worldwide.
Over 600 reviews from happy G2 users.
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FAQ
Common questions.
Why can't my current tools answer this?
Your CRM is only as accurate as what reps enter. Your forecasting tool predicts based on that same incomplete data. Your call recording tool captures calls — but not emails, meetings, or the gaps in between. None of them were built to give you a direct answer. Backstory was.
How is Backstory different from other forecasting tools?
Most forecasting tools give you predictions based on CRM data - which is whatever reps remembered to log. Backstory gives you answers backed by what actually happened: every email, meeting, and call captured automatically and matched to the right deal. That's the difference between a model's guess and a defensible number.
Do my reps have to change how they work?
No. Backstory captures activity automatically from the tools your team already uses. Reps don't log anything new. The data is there whether they update the CRM or not.
How fast can we get started?
Most teams are live in 2–4 weeks. And there's no ramp period — Backstory analyzes two years of your deal history on day one, so you get real answers immediately.
Who is Backstory built for?
CROs and VPs of Sales who own the number and answer to the board when it changes. It's not a rep productivity tool - it's built for the leaders making commit decisions, pipeline calls, and driving revenue strategy.
Does Backstory connect to my existing sales tools?
Yes. Backstory connects to Salesforce, Microsoft Dynamics, Oracle, Gmail, Outlook, Zoom, Teams, Slack, and more. Activity is captured automatically from each system and matched to the right accounts, opportunities, and contacts - so your data is complete without anyone logging anything manually. And you don't have to work in Backstory to get value from it. Access answers in our web app, your CRM, or your favorite AI tool - the data is available wherever you work.
Can Backstory support multiple CRMs at once?
Yes. Backstory connects to multiple CRMs simultaneously and surfaces every sales activity across your org in a single view - regardless of which system it came from. Teams with multiple CRMs across geographies, subsidiaries, or verticals get complete visibility into activity and engagement without reconciling data across systems. That complete picture makes it easier to spot cross-sell and upsell opportunities and run a consistent sales motion across the business.
What does Backstory do that my CRM can't?
Your CRM shows what reps entered. Backstory shows what actually happened. It captures activity automatically, matches it to the right accounts and opportunities, and surfaces the patterns and risks your CRM data can't see - without waiting on anyone to update a field.
Is Backstory the same as People.ai?
Yes. People.ai is now Backstory. Same product, same data infrastructure - now positioned around what revenue leaders actually need: answers, not more data.
