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Best practices and insights to
win more revenue

Discover articles that help GTM and RevOps teams improve pipeline, process, and execution.

why deals stall, deal risk signals, pipeline visibility, forecast accuracy, revenue intelligence platform, deal slippage reasons, pipeline inspection
Pipeline Visibility

The Backstory Is Where the Answer Lives

Pipeline stages don't capture why deals stall. The backstory is the real source of deal context, forecast accuracy, and pipeline visibility.
Jason Ambrose · June 17, 2026
AI sales analytics, CRM data, sales performance analytics, revenue intelligence platform, deal context, pipeline visibility
Pipeline Visibility

The Data Problem Killing Your AI ROI

AI works when the data underneath it is complete. Four takeaways on the corpus, 90-day planning, and the CRO-RevOps partnership.
Elizabeth Hayes · June 3, 2026
revenue intelligence platform, AI sales forecasting, pipeline inspection, improve forecast accuracy, deal risk signals, identify at-risk deals
Pipeline Visibility

You Don't Have a Data Problem. You Have an Answers Problem.

Backstory's roadmap closes the gap between pipeline data and real answers. Three phases, two customer wins, and what is shipping next.
Stephanie Madsen · June 3, 2026
AI agents enterprise software, agentic AI SaaS, AI agents SaaS model, enterprise AI agents
AI Innovators

The SaaS model was built for humans. Agents don't care.

Vendors are bolting AI onto systems built for humans. That's not going to work. Here's why agents need a different foundation.
Jason Ambrose · April 1, 2026
AI sales enablement, AI evaluation, role of AI in sales, AI sales training, future of B2B sales
AI Innovators

Before You Blame AI, Look at What It's Running On

Most AI sales investments underdeliver for the same reason: incomplete data. Here's how to spot the real problem before you sign anything.
Spence Lee · March 25, 2026
"deal risk signals," "deal slippage," "pipeline risk management," "deals went dark"
Risk Resolution

How Many Steps Does It Take to Find Your At-Risk Deals?

Identifying at-risk deals takes most teams 11 steps and an hour. Here's what that costs - and what a 15-second answer looks like.
Chris Etterman · March 11, 2026
Forecasting, Sales Forecasting, Sales, Sales Tips
Forecasting

6 Ways We’re Challenging Everything You Know About Forecasting

We’ve reimagined sales forecasting from the ground up and built a product designed for how modern sales orgs actually work. Discover it for yourself.
Sonya Subramaniam · August 18, 2025
Forecasting
Forecasting

Spring Release: From Rituals to Revenue—Now with Forecast Accuracy

Unleash AI forecasting, custom Agents, and real-time insights with Backstory.ai’s Spring Release—built to boost revenue precision and sales efficiency
Stephanie Madsen · May 20, 2025

Stop finding out too late.

Every week without this, a deal slips that didn't have to.
See how Backstory works in 30 minutes.