Backstory unlock
With Backstory, you can capture key signals from
With Backstory, you can capture key signals from every interaction automatically and move each deal forward with confidence and focus
Move deals forward with confidence
Take the right next step in every deal with clarity.
Spend less time figuring things out
Prioritize where to spend time based on real activity.
Stay focused on the right opportunities
Improve outcomes while keeping your workflow simple.
use cases
Use cases for in-the-moment execution:
Backstory gives you the insights you need to drive revenue growth. Understand deal momentum, stakeholder engagement, and coaching opportunities.
What’s changed in this deal?
See updates in engagement, stakeholders, and momentum instantly.
Who should I engage next?
Identify opportunities to strengthen coverage and advance the deal.
What’s the next best step?
Move deals forward with clear, actionable guidance.
Key Outcomes
More time selling.
See the full context behind every deal — what changed, why it changed, and how it impacts your forecast.
Faster deal progression.
Surface stalled momentum, missing stakeholders, and weak engagement early — before risk turns into slippage.
Stronger results.
Prioritize the deals that will move the needle, close coverage gaps, and guide coaching with real activity insights.
Built for leaders who own the revenue number and the teams responsible for results
Revenue leaders who know what's real
With People.ai data, we’re discussing with our sales enablement training team and senior leadership to leverage the insights for better planning and execution. Now that we see what’s going on in the field, we know what we need to work on for sales coverage or finding the right people for these roles.
Eric Chapman
Vice President Sales Operations and Enablement
Hexagon
Every customer-facing activity happening in our sales org is captured in Salesforce, the contact is created, and it gets associated with the right opportunity—with no extra effort from our sales team.
Clark Green
VP, Global Revenue Operations
Forcepoint
Stop finding out too late.
Every week without this, a deal slips that didn't have to. See how Backstory works in 30 minutes.