Your AI Is Giving Three Teams Three Different Answers.

Marketing is running an AI agent on campaign data. Sales is asking Copilot about pipeline. Finance is modeling off a Salesforce export. All three get a confident answer.

None of the answers match.

The problem is not the models. It is that every team pointed a different tool at a different fragment of the same revenue story, and nobody owns the layer underneath.

Rosalyn Santa Elena has spent 20+ years building and fixing revenue infrastructure at enterprise companies and high-growth startups, and now coaches RevOps leaders through exactly this moment. She joins Backstory to talk about what actually has to be true before AI can align a GTM team instead of quietly fragmenting it further.

What we will get into:

• Why AI adoption exposes data problems that dashboards used to hide, and why it surfaces them as confidence rather than errors.
• The questions to ask before you approve another AI tool for another function.
• Where RevOps should own the data layer versus where it should stay out of the way.
• How to tell whether your team has an alignment problem or a data problem, because the fixes are not the same.

45 minutes. Live Q&A. Bring the questions your last forecast call could not answer.