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I found that the capability to search communications for accounts in various channels was very helpful at identifying granular insights as well as summaries. I think this could be very useful for the To4 but, also to ensure that as accounts transition AMs conversations and information can continue more seamlessly and with greater level of depth/insight.
No account manager has ever freely given up a customer. Backstory lets us make unemotional, data-driven decisions around account segmentation. The numbers don't lie.
For a company our size, multiply those time savings across every rep and manager globally - Backstory basically pays for itself before you even count the deals caught earlier.
Backstory's SalesAI uncovers every interaction happening across the team and puts them at my fingertips. That visibility drives alignment across our entire organization.