Let AI Remember. Let Humans Relate.

Buyers know when a rep hasn't done the homework. They also know when outreach was written by AI. In a world where they're getting five AI-generated emails before noon, the rep who shows up actually prepared stands out.

The problem isn't motivation. It's time. Tracking down last quarter's notes, figuring out who's still engaged, remembering what the champion said two calls ago — most reps are doing that manually or skipping it entirely.

Sam McKenna (#samsales) has trained thousands of sellers and heard from just as many buyers. Chris Etterman has spent 10+ years in B2B SaaS sales and now runs customer revenue at Backstory. Together, they're laying out a practical framework: what AI should own, what the rep should own, and how that changes by role.

You'll leave with:

• A clear split: which tasks belong to AI, which belong to the rep
• What buyers are actually reacting to in 2026 — straight from someone who hears it firsthand
• A role-by-role breakdown for AEs, sales managers, and revenue leaders
• A concrete look at what "AI handling the memory work" means in practice

Worth attending live — Sam and Chris will take questions in real time.