The key questions every revenue leader needs answered every week
What do I need to fix before it’s too late?
Test answer
What do I need to fix before it’s too late?
Test answer
What do I need to fix before it’s too late?
Test answer
What do I need to fix before it’s too late?
Test answer
What do I need to fix before it’s too late?
Test answer
What do I need to fix before it’s too late?
Test answer
What do I need to fix before it’s too late?
Test answer
What do I need to fix before it’s too late?
Test answer
What do I need to fix before it’s too late?
Test answer
What do I need to fix before it’s too late?
Test answer
What do I need to fix before it’s too late?
Test answer
What do I need to fix before it’s too late?
Test answer
Built for better decisions
Explain the number
See the true health of each deal and understand what changed in the forecast and why.
Protect revenue
Identify risks early, including: opportunities losing steam, missing stakeholders, or weak engagement.
Focus the team
Prioritize the deals that will move results, adjust coverage, and guide coaching conversations.
Moving revenue from reactive to predictable
Answers across every revenue signal
From pipeline development to forecasting and renewals, we deliver contextual answers grounded in real activity — not assumptions.
Built into the way you already work
Backstory sits across your existing stack — CRM, email, meetings, and product signals — turning disconnected activity into clear answers about deal health and pipeline risk.
Trained on billions of revenue signals
Over nine years and billions of deals, Backstory has learned the patterns behind revenue success — so leaders can see risk earlier and know what to do next.
Why Backstory
You need Backstory if:
Your forecast changes week to week and you need to know why
You find out about problems after you could have fixed them
Your team spends more time updating systems than selling
You're making calls based on incomplete information
You don’t need Backstory if:
Your CRM is always current and complete
You already have real-time visibility into every deal
Your team has hours for manual pipeline reviews
Your forecast never surprises you
Built for leaders who own the revenue number and responsible for results
Access answers where you work
Revenue leaders who know what's real
This new forecasting solution gives us a crystal-clear view of our pipeline and puts actionable insights directly in the hands of every seller and manager — changing the game for how we plan and execute
Greg Milosovic
Senior Director, Product Management
Red Hat
We've been delighted with our People.ai partnership. The People.ai team has been instrumental in helping us see the product's full potential and how it can impact our sellers' process throughout the buyer journey. For instance, we started off only thinking about automation, deal health, and opportunity tracking. We quickly learned there's so much more People.ai could do to support the entire revenue cycle.
Jonathan Gray
Senior VP at TTEC
TTEC
With People.ai data, we’re discussing with our sales enablement training team and senior leadership to leverage the insights for better planning and execution. Now that we see what’s going on in the field, we know what we need to work on for sales coverage or finding the right people for these roles.
Eric Chapman
Vice President Sales Operations and Enablement
Hexagon
People.ai has been instrumental in helping us identify gaps that need to be filled. For instance, if reps aren’t in a multi-threaded deal with stakeholders, People.ai can flag that, which allows us to take action and have discussions like ‘Who do we need to get multi-threaded with?
Toby Carrington
Chief Business Officer
Seismic
See more. Sell better.
See how Backstory turns activity into answers in 30 minutes.
