There are many sales methodologies, and no one is necessarily better than another. What really matters is high adoption, enforceability, and CRM compliance. People.ai is fully integrated with our CRM and took just a few clicks to set up. This made it incredibly appealing and lets us guarantee high usage of our chosen process.

Spencer Hodson
Vice President of Global Sales Operations and Development

Qualify every deal. Catch every gap.
Most teams run one methodology training a year. Deals happen every day.
- Automatically score every deal against your framework - MEDDPICC, SPICED, Challenger, or your own - based on what's actually happening in each deal.
- See gaps the moment they appear: no economic buyer confirmed, champion gone quiet, paper process never started.
- Coach reps to close gaps while there's still time to win.
Why it matters
Qualified deals close. Gaps kill them.
Every deal has a buyer who can say yes.
The right solution loses to the wrong buying committee every day.
- Automatically detect every stakeholder from emails, calls, and meetings - then map them by title, seniority, and department.
- See predicted buying power, inferred win rate, and engagement level for every stakeholder - so you know exactly where to focus.
- Know who's gone quiet, who just showed up, and who your rep hasn't reached yet - all in one deal view.
Why it matters
Find the buyer who can say yes. Faster.


Coach every rep, on every deal, any time.
Your best manager can review ten deals a week. You have a hundred. The gaps in between cost you.
- Reps get real-time coaching from an Agent trained on your methodology, your sales motion, and your competitors - on demand.
- Get coaching where you work - in Salesforce, Slack, or wherever your team already lives.
- Managers focus on the deals that need their judgment. The Agent handles the rest.
Why it matters
Qualified deals. Right buyers. Clear next steps. That's how you close.
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Qualification used to take 20 minutes per deal. Not it takes one click.
See how sales leaders qualify every deal against their methodology - automatically - and what they do with the time they get back
