Articles

Discover articles that help GTM and RevOps teams improve pipeline, process, and execution.

Built for How Executives Actually Operate

People.ai MCP gives revenue leaders direct access to the complete activity record behind their deals - inside the AI tools they already use.

Built for How Executives Actually Operate

Built for How Executives Actually Operate

Built for How Executives Actually Operate

People.ai MCP gives revenue leaders direct access to the complete activity record behind their deals - inside the AI tools they already use.

How Sales Personalization Stops Deals From Going Dark

How Sales Personalization Stops Deals From Going Dark

Sam McKenna and Natalie Wolf reveal what top revenue teams do differently at every stage.

5 Questions Your Revenue Data Should Answer

5 Questions Your Revenue Data Should Answer

Most forecasting tools show what changed but not why. These 5 questions reveal whether your revenue data is actually working for you.

What We Learned from Listening to Revenue Leaders

What We Learned from Listening to Revenue Leaders

43% of forecasts miss by 10%+ -- not because teams aren't working hard, but because the data they need is scattered, stale, or missing.

5 Predictions for Sales Leaders in 2026

5 Predictions for Sales Leaders in 2026

The hype has cooled. The questions have gotten sharper. CEO Jason Ambrose shares five predictions for sales leaders in 2026.

3 Blind Spots Buried in Every Forecast

3 Blind Spots Buried in Every Forecast

Most forecasts miss because teams can't see risk until it's too late. Here's how to spot it, understand it, and prove your fix is working.

Close Q4 Deals Without Desperation

Close Q4 Deals Without Desperation

Your Q4 pipeline isn't the problem. It's the missing "why" behind every stuck deal. Here's how to close without chasing.

CRO's don't need AI, they need answers.

CRO's don't need AI, they need answers.

Know what's at risk, understand multiple deals at once, and explain variance instantly. Three new forecasting capabilities live now.

Three New Ways to Get Instant Forecast Answers

Three New Ways to Get Instant Forecast Answers

Know what's at risk, understand multiple deals at once, and explain variance instantly. Three new forecasting capabilities live now.

5 Predictions for Sales Leaders in 2026

The hype has cooled. The questions have gotten sharper. Here's what comes next.

5 Predictions for Sales Leaders in 2026

5 Ways AI Helps Marketing Drive Revenue for Your Org

5 Ways AI Helps Marketing Drive Revenue for Your Org

Learn five ways marketing can harness the power of automation, AI, and data-fueled insights to position itself as a strategic partner to sales.

3 Ways AI Aligns Marketing & Sales for Pipeline Success

3 Ways AI Aligns Marketing & Sales for Pipeline Success

Learn about the three most common misunderstandings between marketing and sales and how better data is helping solve them.

Build and Unleash a High-performing RevOps Engine

Build and Unleash a High-performing RevOps Engine

RevOps and GTM leaders can boost sales productivity, CRM hygiene, and deal execution with People.ai's powerful AI-driven tools.

Top Warning Signs for RevOps That Your Pipeline Needs Some Repair

Top Warning Signs for RevOps That Your Pipeline Needs Some Repair

Read three of the top reasons that today's RevOps teams need to evaluate and improve the health of their pipeline and overall revenue engine.

Top 5 Ways RevOps Teams Can Create a High-Performing Pipeline Engine

Top 5 Ways RevOps Teams Can Create a High-Performing Pipeline Engine

Explore 5 critical capabilities today's RevOps teams need to boost pipeline creation, tighten deal execution, and win more revenue.

Unleash Your Pipeline's Full Potential With Engagement Dashboards

Unleash Your Pipeline's Full Potential With Engagement Dashboards

We live in a data-driven world, but data is often locked in warehouses or BI tools, needing engineering skills to unlock its true value.

Maximize Revenue By Unlocking Complete Visibility Across Multiple CRMs

Maximize Revenue By Unlocking Complete Visibility Across Multiple CRMs

High data quality tops CRM feature wishlists, yet only 22% of businesses achieve excellent data connectedness. What causes this gap?

Validate Engagement with Key Stakeholders in Every Opportunity

Validate Engagement with Key Stakeholders in Every Opportunity

Read our checklist to see how AI and automation help sellers engage the right buyers in the right accounts to win bigger deals, faster.

Validate Engagement with Key Accounts and Personas

Validate Engagement with Key Accounts and Personas

Learn how AI-powered engagement data helps sellers target the right buyers, derisk opportunities, and boost win rates in key accounts.