Events

Events and webinars for revenue leaders.

Real conversations with CROs, RevOps leaders, and sales pros. What's working, what's not, and what you can do about it.

The River, Sound Beach, Connecticut

Upcoming events

Build vs. Buy: The Framework Nobody Hands You Until You've Already Made the Wrong Call
Webinar

Build vs. Buy: The Framework Nobody Hands You Until You've Already Made the Wrong Call

Ronnell Richards shares his build vs. buy AI framework, then Ian Friedman stress-tests it against a real Salesforce decision with real budget.
August 20, 2026

On-demand events

Competitor Conversations: Why Bringing It Up First Builds Trust
ON-DEMAND

Competitor Conversations: Why Bringing It Up First Builds Trust

Sam McKenna and Dylan Klein on why bringing up competitors first and owning the price objection is how top sellers win more deals.
August 5, 2026
Why Bad Information Is Behind Every Missed Number
ON-DEMAND

Why Bad Information Is Behind Every Missed Number

Richard Harris and Backstory show revenue leaders how to spot the signals behind missed numbers, before it's too late to act.
July 16, 2026
Revenue leadership in an AI-first world
ON-DEMAND

Revenue leadership in an AI-first world

Backstory CRO Chad O'Connor breaks down what's really changed in revenue leadership and why most AI investments aren't delivering results.
May 28, 2026
The Backstory: What We're Building and Why It Matters
ON-DEMAND

The Backstory: What We're Building and Why It Matters

Hear directly from Backstory's leadership on the product roadmap, customer wins, and what's coming next.
May 28, 2026
Let AI Remember. Let Humans Relate
ON-DEMAND

Let AI Remember. Let Humans Relate

Top sellers are dividing the work between AI and humans. Learn the framework for getting that balance right — and why it wins deals.
May 8, 2026
Stop Toggling, Start Selling
ON-DEMAND

Stop Toggling, Start Selling

Most AI tools fail because they work with incomplete data. Richard Harris explains what it takes to get AI that actually helps revenue teams.
March 19, 2026
Show Me You Know Me
ON-DEMAND

Show Me You Know Me

Why shallow personalization kills deals and how top sellers spot risk early. Watch Sam McKenna and Natalie Wolf break down #SMYKM.
February 5, 2026
Your Hardest Forecasting Questions Answered
ON-DEMAND

Your Hardest Forecasting Questions Answered

See how sales teams boost forecast accuracy with a 20-min demo on risk insights, deal analysis, and real-time forecast changes.
December 16, 2025
The Q4 Push: Creating Urgency That Works
ON-DEMAND

The Q4 Push: Creating Urgency That Works

How AI transforms urgency from a sales tactic into a natural buyer behavior.
November 14, 2025
A Sales Leader’s Guide to Building Pipeline You Can Trust
ON-DEMAND

A Sales Leader’s Guide to Building Pipeline You Can Trust

A Sales Leader’s Guide to Building Pipeline You Can Trust On-Demand Webinar
September 19, 2025
How Mitel is Amplifying Sales Impact Using AI
ON-DEMAND

How Mitel is Amplifying Sales Impact Using AI

Amplifying Sales Impact Using AI On-Demand Webinar
July 14, 2025
AMA: Fixing your Forecast with Samantha McKenna
ON-DEMAND

AMA: Fixing your Forecast with Samantha McKenna

Fixing your Forecast On-Demand Webinar
June 9, 2025
On-Demand Webinar - Revenue Clarity: The New Science of Opportunity Management
Webinar

On-Demand Webinar - Revenue Clarity: The New Science of Opportunity Management

The Sales Shift On-Demand Webinar
May 6, 2025
On-Demand Webinar - The Future of Forecasting
Webinar

On-Demand Webinar - The Future of Forecasting

On-Demand Webinar: The Future of Forecasting
April 9, 2025
The Sales Shift
ON-DEMAND

The Sales Shift

The Sales Shift On-Demand Webinar
March 26, 2025
New AI Security Threats and Tactics
ON-DEMAND

New AI Security Threats and Tactics

On-Demand Webinar: Security Thought Leadership Webinar
February 25, 2025
Future of Sales: How AI is Transforming Beamery's GTM Strategy
ON-DEMAND

Future of Sales: How AI is Transforming Beamery's GTM Strategy

Beamery partnered with Backstory.ai to boost pipeline predictability, collect accurate GTM data, identify at-risk revenue, and reduce risks.
December 10, 2024

Stop finding out too late.

Every week without this, a deal slips that didn't have to.
See how Backstory works in 30 minutes.
Book a demo