TRUSTED BY 100,000+ Sellers AT TOP ORGANIZATIONS
4.5/5 (630 Reviews) on G2
Backstory gives you a direct answer on every deal, surfaced where you work.
See what buyers do, act faster.
See where the quarter really stands.
View every account and know the real story.
Qualify every deal and customer with real facts.
Ask any question. Get a real answer.
Ask in plain language
team already works.
Backstory does the work
A real answer, delivered
with leadership.
Visibility into activity, pipeline, and execution fuels better decisions, faster corrections, and more predictable outcomes - without requiring reps to change their workflow.
Real results from teams that made the switch.
Built for every role on your team.
Revenue Operations
Sales Leader
Chief Revenue Officer
How AVEVA Uses Backstory to Optimize Its Sales Cycle.
Real words from revenue leaders.
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FAQ
Common questions.
Why can't I just use a CRM and an LLM tool?
Your CRM is only as accurate as what reps enter. Your forecasting tool predicts based on that same incomplete data. Your call recording tool captures calls — but not emails, meetings, or the gaps in between. None of them were built to give you a direct answer. Backstory was.
How is Backstory different from other forecasting tools?
Most forecasting tools give you predictions based on CRM data - which is whatever reps remembered to log. Backstory gives you answers backed by what actually happened: every email, meeting, and call captured automatically and matched to the right deal. That's the difference between a model's guess and a defensible number.
Do my reps have to change how they work?
No. Backstory captures activity automatically from the tools your team already uses. Reps don't log anything new. The data is there whether they update the CRM or not.
How fast can we get started?
Most teams are live in 2–4 weeks. And there's no ramp period — Backstory analyzes two years of your deal history on day one, so you get real answers immediately.
Who is Backstory built for?
CROs and VPs of Sales who own the number and answer to the board when it changes. It's not a rep productivity tool - it's built for the leaders making commit decisions, pipeline calls, and driving revenue strategy.
Does Backstory connect to my existing sales tools?
Yes. Backstory connects to Salesforce, Microsoft Dynamics, Oracle, Gmail, Outlook, Zoom, Teams, Slack, and more. Activity is captured automatically from each system and matched to the right accounts, opportunities, and contacts - so your data is complete without anyone logging anything manually. And you don't have to work in Backstory to get value from it. Access answers in our web app, your CRM, or your favorite AI tool - the data is available wherever you work.
Can Backstory support multiple CRMs at once?
Yes. Backstory connects to multiple CRMs simultaneously and surfaces every sales activity across your org in a single view - regardless of which system it came from. Teams with multiple CRMs across geographies, subsidiaries, or verticals get complete visibility into activity and engagement without reconciling data across systems. That complete picture makes it easier to spot cross-sell and upsell opportunities and run a consistent sales motion across the business.
What does Backstory do that my CRM can't?
Your CRM shows what reps entered. Backstory shows what actually happened. It captures activity automatically, matches it to the right accounts and opportunities, and surfaces the patterns and risks your CRM data can't see - without waiting on anyone to update a field.
Will this work with the AI tools we already use?
Yes. Backstory's answers reach your team inside the LLM they already use; such as Claude, ChatGPT, or Gemini. Through our MCP Server, alongside your CRM and internal systems. Red Hat built a single assistant on several sources, Backstory's among them. You assemble the experience. Backstory keeps the answers grounded.
How does this keep our AI costs down?
Consumption pricing charges for every token a model reads to build an answer. When a hundred reps ask the same question a hundred ways, you pay a hundred times. Backstory generates the answer once and returns it on every ask after that, without re-running the expensive call. Your cost tracks the work, not the number of times someone asks.
We have engineers. Why not build the whole thing?
You can build a first version fast. The expense is everything after: connected platforms change their APIs, matching rules drift, and someone has to own all of it long past launch. The visible part is cheap to build; the part underneath never stops costing you. Point your engineers at what sets your business apart, and stand on a foundation already refined across many enterprises. The Backstory team builds the custom parts with you, so the workflow is yours without the upkeep.
Can't I just point an LLM at our data and get the same answer?
For one question, yes. Across thousands of users, every day, it's a different story. A model builds the answer from scratch every time, so the same question returns a different answer to your rep, your manager, and your CRO and you pay to reprocess the full context on every ask. Backstory matches and distills the data once, then returns one answer on demand. Build on that. Don't rebuild it.
Is Backstory the same as People.ai?
Yes. People.ai is now Backstory. Same product, same data infrastructure - now positioned around what revenue leaders actually need: answers, not more data.
